The Ultimate List of Email Marketing Resources for 2018

rewardstream - The Ultimate List of Email Marketing Resources

While it’s tempting to shell out money for ads designed to put your content in front of potential new customers, there’s one money-maker you already have at your disposal: your email list. If done right, you can inform, delight, and drive your customers right to that “buy” button – and they’ll never once accuse you of cluttering up their inbox. Even more important for your business? Enticing brand-new audience members – and potential customers – to join your email list, so your online empire keeps growing.

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How to offer discounts without trashing your brand

How to use discounts without trashing your brand

“The only statistics you can trust are those you falsified yourself,” said William Churchill and, given that he reputedly drank 42,000 bottles of Pol Roget champagne in his lifetime, you’d hope there’s some truth in that. Here’s a little nugget of purest nonsense we stumbled upon recently, based on research carried out by The Logic Group and Ipsos MORI.

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Talk is cheap: the state of Social Commerce 2013

Talk is cheap: the state of Social Commerce 2013

We originally wrote this article as a guest post for socialmouths – one of our favourite blogs covering social media. We’d strongly recommend joining their mailing list for insightful advice and commentary.

Last year, the blogger Francisco Rosales wrote a brilliant piece asking whether we were ready for Social Commerce. It was a strange time: on the one hand, research companies like Gartner were saying brands were about to start generating 50% of their web sales via social. On the flip-side, F-Commerce (ie, bolting old-fashioned e-stores onto your Facebook Page) had crashed and burned all over Zuckerberg-land, making social selling about as sexy as a yardsale in a cemetery.

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Microsoft utter the unspeakable truth about Facebook likes

The Unspeakable Truth Of Facebook Likes

We’ve been saying it for a long time. Our clients have privately admitted to us that they feel the same way. But, finally, Philippa Snare, Microsoft UK’s chief marketing officer, has publicly said what everyone secretly thinks about brands who hoard Facebook Likes in the same way that old people on that cable show hoard junk and filth and slimy stuff that makes you go: ‘Groooooo!”

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Putting On The Brits: Why Brands Rode The Gravy-Train Last Night

Brits and Brands

Looks like Damien Hirst may have used some of our favourites on the #BRITs2013 award! twitpic.com/c5f6nr

— Dulux (@duluxuk) February 20, 2013

If you’ve been anywhere near Facebook or Twitter in the past 24 hours, you’ll have seen lots of this: brands casually mentioning The Brit Awards, or posting pictures of their products dressed up as pop stars, awards or anything ‘Britsy’. And it wasn’t just last night that this kind of thing went on. There were similar tidal waves of products arranged into heart shapes for Valentine’s Day, brands ‘celebrating’ the DVD release of ‘Skyfall’ (though they had Sweet MI6 to do with the movie) and endless random Superbowl posts – often saying something along the lines of “We don’t understand it either, but… yay! Exciting!”

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