Flash in the pan: why the private sales fad crashed and burned

Flash in the pan: why the private sales fad crashed and burned

Oh, ye of little truth. The co-founder of the private sales site vente-privee, Ilan Benhaim, recently told a crowded conference hall that his site added 10k users per day last year yet, rather surprisingly, doesn’t pay for traffic. Apparently, it’s all word of mouth in the private sales world. It’s all buzz and peer-to-peer and social. Except, clearly, it isn’t.

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