Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video


If you would like to know more then drop us a line or simply book a demo.

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Buyapowa Showreel October 2015

Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video

If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you. Just email us at

Let's Talk Referral Marketing

Whether you are new to to referral marketing or are 'an expert' having already implemented or built your own scheme, then drop us a line as we would love to share what we have learned working with over 100 of the World's leading brands and retailers!

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Brands listen up; get your products off the shelves - and put them on pedestals instead!


Place your products where they belong: on pedestals

Ecommerce has rewritten the playbook for Direct to Consumer (or ‘D2C’). Where once it meant clunky mail-order, 28-day delivery windows and fulfilment courtesy of a man with a van, it now means state-of-the-art payment processing, next day shipping and as many whizz-bang plug-ins as your server can handle. More importantly, D2C lets brands develop their relationship with their customers at the most pivotal point: the bit where they stop looking up and start coughing up. That’s huge.

So why is most D2C so painfully uninspiring? Let’s take a look at Dyson for a second. You’d expect the most innovative company in the UK to do something really different and exciting with the ‘Shop’ section of their website, but no. You browse to a category, you choose a product, you add it to a basket and you checkout. That’s exactly the same, innovation-free experience you’d have at Currys, or Amazon, or John Lewis. The only real difference? You’re likely to pay about 25% less if you shop around than if you buy direct.

Which is crazy. Brands should be putting their products on a pedestal, not on

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Entertainment retail in 2015: as much fun as a Soviet potato queue

Entertainment retail: about as much fun as a Soviet potato queue

Why is it that one of the most creative industries on the planet chooses to sell their wares in such a boring unimaginative way? Entertainment retail has been ripe for reinvention for a long time, so thank goodness the studios are finally stepping up and having a go.

When it comes to selling online, the entertainment industry has always been more “Frankly, my dear, I don’t give a damn” than “I’m gonna make him an offer he can’t refuse.” You take your product - be it a movie, an album, a book, whatever - you chuck the packshot next to an ‘add to basket’ button and you wait for Joe Schmo to come along and purchase. From Joe’s point of view, he browses or searches, he clicks and fills in some forms, then he waits - either for a package to land on his doormat or a download to land on his hard drive. It’s an experience more akin to queuing in a Soviet potato queue than cascading into a world of fantasy and imagination.

Which is weird. Because this is the entertainment industry. It’s supposed to be about pushing boundaries and making dreams

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Game over: EE hi-scores with its influencer marketing campaign


If you've been following the blogs, the tweets and the general hubbub that make up the marketing community, you'll have seen a lot of talk about Influencer Marketing recently. Some of it's been wildly theoretical ("uhhh, I think this would happen"), so we reckoned it'd be helpful to share a real life example with you here: the innovative Social Selling campaign which the leading UK telco EE recently ran on the Buyapowa platform.

Why's it such a fascinating example? Well, just take a look at some of the headline stats:

  • 60,000 transactions in just 3.5 weeks
  • An unprecedented level of ‘Fan to Fan’ sharing
  • The top two referrers brought in 801 and 613 other participants respectively

So, how did it work?

To promote its super-fast 4GEE offering to mobile gamers, EE looked to influencer marketing,and enlisted the leading YouTube gaming blogger Alistair Aitken (better known as ‘Ali-A’) to promote a limited edition Ali-A sim card - featuring hundreds of GB of free data - to his fans and followers with tweets and videos like this:


Back to the top

To get the gamers sharing and generate word of mouth, EE offered prizes that really connected with the

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by Peter