REFER-A-FRIEND ‘HOW IT WORKS’ VIDEO

Acquiring new customers is tough. But imagine if 20% of them could be acquired as the result of an intro from an existing customer. That’s the kind of result being achieved by companies using Buyapowa’s introduce-a-friend platform.

It plugs seamlessly into your existing website or app. Simply turn it on and it incentivises and equips existing customers to engage, to share and to acquire new ones for your business. Again and again and again. Here’s the leading fashion retailer River Island, use Buyapowa’s platform to get their existing shoppers recruiting their friends. Enjoy the video

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Brands listen up; get your products off the shelves – and put them on pedestals instead!

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Place your products where they belong: on pedestals

Ecommerce has rewritten the playbook for Direct to Consumer (or ‘D2C’). Where once it meant clunky mail-order, 28-day delivery windows and fulfilment courtesy of a man with a van, it now means state-of-the-art payment processing, next day shipping and as many whizz-bang plug-ins as your server can handle. More importantly, D2C lets brands develop their relationship with their customers at the most pivotal point: the bit where they stop looking up and start coughing up. That’s huge.

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Game over: EE hi-scores with its influencer marketing campaign

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If you’ve been following the blogs, the tweets and the general hubbub that make up the marketing community, you’ll have seen a lot of talk about Influencer Marketing recently. Some of it’s been wildly theoretical (“uhhh, I think this would happen”), so we reckoned it’d be helpful to share a real life example with you here: the innovative Social Selling campaign which the leading UK telco EE recently ran on the Buyapowa platform.

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