Time Inc.'s new refer-a-friend scheme

Time Inc. UK has partnered with Buyapowa to empower all its subscribers to refer friends to any of its publications.

As Britain's leading publisher of print and digital magazines, it publishes over 60 titles including People, Sports Illustrated, Country Life, Horse & Hound, NME, InStyle, Decanter and the eponymous Time Magazine. Subscribers can now recommend that friends try any of these publications with a 55% discount on initial subscription. Each successful referral earning the referrer a £5 John Lewis card.

Gideon Lask, Founder and CEO of Buyapowa said "Time Inc. always knew that word of mouth played an important part in driving magazine subscriptions offline. But because consumers now spend so much time being social online, that represents an enormous subscriber-get-subscriber opportunity.

Time Inc. partnered with Buyapowa because of our advanced and easy to use sharing tools. These enable any subscriber to refer friends directly from their laptop or mobile phone using email, Facebook Messenger, Whatsapp, SMS or their social network of choice.

Word of mouth works well for subscription businesses like magazines as people with a niche interest often know people who share their passion. But we all know friends, family and colleagues with different interests. So by making


▸ Continue reading

Niche to see you, to see you niche

There’s a strange law of nature which says that the more niche and specialist a person’s interests, the more likely they are to shout about it… and to know loads of other people who share that interest. (Case in point: people with allergies, cos-players, pencil sculpture*.)

Maybe that’s why Immediate Media, the UK’s leading special-interest publisher, sell 74 million magazines every year: you love a magazine because it caters to something you’re incredibly passionate about and you tell your friends who share that passion. Or maybe it’s just because they produce fantastic mags.

I’m guessing it’s a bit of both, but Buyapowa are certainly delighted to help Immediate take that organic word-of-mouth element into the digital age, powering brand new refer-a-friend programmes for a range of their titles, starting with 220 Triathlon and Cycling Plus.

Both programmes are smart and simple, incentivising existing subscribers to get their friends on board by rewarding them with vouchers to spend at Wiggle - the specialist cycling retailer - whenever they made a successful introduction. Their friends, meanwhile, are incentivised to subscribe via a range of special welcome offers, including three issues for £3, 30% off


▸ Continue reading

Où se niche votre passion ?

Il existe une loi de la nature étrange selon laquelle plus une personne a des centres d’intérêts pointus et spécifiques, plus elle aura tendance à le crier sur tous les toits …. plus elle connaîtra beaucoup d’autres personnes partageant ce même intérêt. (exemples types : les personnes souffrant d’allergies, les partenaires de jeux, la sculpture de crayons*.)

Voilà probablement pourquoi Immediate Media, l’éditeur de contenu spécialisé leader au Royaume-Uni, vend 74 millions de magazines chaque année. Vous adorez un magazine parce qu’il comble vos attentes pour une passion qui vous dévore et vous permet d’échanger avec vos amis qui partagent cette même passion. Ou peut-être aussi tout simplement parce que cet éditeur produit des magazines fascinants.

Je suppose que c’est un peu des deux, mais Buyapowa est absolument ravi d’aider Immediate à propulser ce bouche à oreille naturel dans l’âge du numérique et mettre en œuvre de tout nouveaux programmes de parrainage pour une sélection de leurs titres, notamment 220 Triathlon et Cycling Plus.

Ces deux programmes sont simples et astucieux : ils incitent les abonnés initiaux à inviter leurs amis en les récompensant par des bons d’achat à utiliser sur Wiggle -


▸ Continue reading

Jamie Oliver's recipe for business growth

If you've been following the massive hoo-ha about the BBC removing recipes from its website, you'll know how passionate the UK public are about them. So it's no wonder that 'Jamie' - the award-winning food & travel magazine from celebrity chef Jamie Oliver, which features over 75 recipes in each and every issue - is one of the UK's best loved publications.

We love it when we come across products which are all about passion, because they're a natural fit for our refer-a-friend technology. If you're into cooking, you're bound to know others who are, too. Even if you're hopeless in the kitchen but love visiting great restaurants, trying new street food, learning from the world's greatest chefs and winemakers and discovering hot new gastronomic destinations, then your friends are highly likely to share those passions.

That makes sharing natural, and subscriber-get-subscriber referrals simple - providing you're using the right platform to incentivise and facilitate those referrals. That's where we come in, of course, and we're delighted to announce that the 'Jamie' team have come to us to power their brand new refer-a-friend programme.

We're also really excited that they're using one of our platform's unique features - tiered rewards


▸ Continue reading

JAMIE OLIVER : SA RECETTE DU SUCCÈS

Si vous avez suivi le battage médiatique lorsque la BBC a retiré sa rubrique recettes de son site web, vous savez combien le public britannique se passionne pour la cuisine. Il n’est donc pas étonnant que Jamie - le magazine de cuisine et voyage déjà primé, du chef superstar Jamie Oliver, qui propose plus de 75 recettes dans chacun de ses numéros - soit l’une des publications préférées des britanniques.

Nous adorons tomber sur des produits qui suscitent les passions parce qu’ils conviennent naturellement à notre technologie de parrainage. Si vous êtes fan de cuisine, il est évident que vous connaissez d’autres personnes qui le sont aussi. Et même si vous êtes un cas désespéré en cuisine, mais que vous adorez aller dans de super restaurants, essayer les nouvelles cuisines de rue, apprendre des plus grands chefs et viticulteurs du monde et découvrir de nouvelles destinations gastronomiques tendance, alors vos amis partagent très probablement ces passions.

Cela rend le partage naturel, et simplifie le parrainage des abonnés par les abonnés - à condition d’utiliser la plate-forme adéquate pour inciter et faciliter ces parrainages. Et c’est là que nous intervenons, et nous sommes ravis d’


▸ Continue reading