Golden global: L'Occitane's referral programme rolls out internationally

L'Occitane's referral programme

Hot on the heels of their recent UK launch, L’Occitane are taking their refer-a-friend programme into five more countries across four continents. As the programme rolls out over the coming weeks, customers in France, Germany, the United States, Brazil and Japan will be equipped and incentivised to introduce their friends to the world-famous luxury beauty brand, earning rewards every time one of them shops.

The expansion reaffirms L’Occitane’s commitment to referral marketing - now the leading channel for acquisition - and to leveraging the passion of their existing customers in order to win over new ones. It’s also a tremendous vote of confidence in the Buyapowa platform, which powers the brand’s referral programme, and in the expert team behind it.

With over six years experience staging hundreds of referral programmes around the world, Buyapowa have been able to offer invaluable advice and guidance on referral within the beauty sector - garnered from working with brands including Feelunique, L’Oréal and A.S. Watson’s The Perfume Shop. Buyapowa’s experts have also been able to provide invaluable insight on the very different habits, trends and drivers influencing customers and their friends in each of these


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L'Occitane formulate the perfect referral programme

L'Occitane

For over 40 years, the world-famous cosmetics brand L'Occitane has elegantly walked the line between accessibility and luxury, equally at home on the high street as it is at some of the world's most exclusive hotels, such as the Four Seasons chain.

Now, they're injecting that same combination of openness and first-rate quality into their digital offering, by launching a refer-a-friend programme - powered by Buyapowa - which engages and equips their army of loyal fans to share their passion for the brand (and a special introductory offer) with their friends.

By using the world's most advanced referral marketing platform, L'Occitane will have access to a cutting-edge suite of features, including Buyapowa's powerful branding module, an in-depth analytics suite and our unique multiple-referral engine, plus exclusive omnichannel referral tools which enable friends to shop online, on mobile or even in-store without impacting the trackability of their referrals.

Find out what makes our platform so special by taking the tour. Or, if you'd like to know more about L'Occitane's cutting-edge new referral programme, just get in touch.

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Buyapowa and Morgans Hotel Group launch the world’s first luxury hotel referral programme

In conjunction with the Morgans Hotel Group, Buyapowa are excited to announce the world’s first referral marketing programme for a luxury hotel. The innovative scheme equips and incentivises guests and diners at the celebrated Mondrian London Hotel to encourage their friends to stay, eat or drink at the hotel and its iconic restaurant, Sea Containers.

By working with Buyapowa, the world-leaders in referral marketing technology - who also power programmes for brands including ASOS, Ocado, L’Oréal and Telefónica - Morgans Hotel Group have been able to implement their ground-breaking scheme ahead of schedule and with zero IT overheads.

The programme enables diners past and present to visit the seacontainersrestaurant website and share a unique link with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will be given a code entitling them to a generous saving when they dine at Sea Containers and, once they do, the referrer who sent them will receive a voucher eligible against their next visit.

While the sharing takes place digitally, prospective diners will be able to activate their incentive whether they choose to book online, or even if


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Buyapowa Showreel October 2015

Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video

If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you. Just email us at hello@buyapowa.com.

Let's Talk Referral Marketing

Whether you are new to to referral marketing or are 'an expert' having already implemented or built your own scheme, then drop us a line as we would love to share what we have learned working with over 100 of the World's leading brands and retailers!


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