What do we mean by ‘rewards’? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it’s rarely a two-way street?
These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they’ve consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.