Peru innovates, the UK waits...

The UK is rightly celebrated as the ecommerce nation. So, it’s puzzling that the premier department store in an emerging market like Peru should take the lead and introduce a referral programme ahead of the likes of John Lewis, House of Fraser, Selfridges, Debenhams and Harvey Nichols. But that’s exactly what’s happening today, as Oechsle - part of Peru’s multi-billion-dollar Intercorp conglomerate - has gone live with their exciting new referral programme, powered by Buyapowa.

That said, when you look back at Oechsle’s history, it’s a little bit less of a surprise. Since its inception way back in 1888, Oechsle has always been celebrated for its sense of innovation (it famously installed South America’s first electric lift!). With this launch, they’re continuing that tradition in the digital age, using Buyapowa’s cutting-edge technology not only to reward loyal customers but also to encourage and enable them to get their friends shopping, too.

Given the enormous breadth of Oechsle’s offering - from playpens to PlayStations and scooters to computers - every one of those customers is certain to know dozens more potential shoppers. That’s why Oechsle are using Buyapowa’s unique


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PrettyLittleThing's referral scheme in 3 minutes

When PrettyLittleThing.com, the website which has rapidly established itself as the preferred destination for fashion forward females aged 12 to 25 years old, decides to launch its first customer referral scheme then surely you would curious to know more?

If you haven't already seen PrettyLittleThing's brand new scheme, the short video will give you a quick tour.

Enjoy the video!

PrettyLittleThing is just one of many leading fashion and beauty brands and retailers that have put their trust in the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


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Time to cure your brand's Discount Code addiction

coupons<em>and</em>vouchers

How to wean your customers (and your marketing team) off vouchers and discount codes…

Seeing how 2015 has started with announcement after retailer announcement that excessive discounting severely dented margins in Q4, it's a good moment to consider another type of rampant discounting: ‘Discount Codes’.

Vouchers as Class A Drugs?

Indiscriminate scatter-gunning of discount codes cheapens your brand by creating a class of customer that always expects discounts.

This problem has been particularly pronounced in the casual dining industry where vouchers have been compared to Class A drugs and research from Mintel (1) found a third of British diners regularly use vouchers and a huge percentage say they will only visit chains if there is an offer.

It's just too easy for marketers to turn to the ‘quick fix’ to boost sales, but the fear that customer numbers will drop the minute the discounts disappear means it’s hard to quit. What we get is a real ‘tragedy of the commons’ where competitors discount away their margins chasing price sensitive switchers.

I am sure we all see evidence of this. How many of us have a wallet stuffed with a couple of ‘30% off’ coupons alongside some


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Marketing Week says Co-buys "send conversion rates soaring"

Marketing_Week

What do we mean by 'rewards'? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it's rarely a two-way street?

These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they've consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.

It's a seriously good read. So, seriously, read it:

http://www.marketingweek.co.uk/a-personal-touch-gives-smarter-rewards/4010009.article

If you take it all in and decide that smart rewards aren't for you, we'd love to know how you can afford to take that risk.

If, on the other hand, you decide that clever incentives are exactly what your business needs, we'd love to speak to you about that, too - so we can help you get started.

EIther way, get in touch now.


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7 ways Tesco is increasing sales these Holidays

tescochristmas

Buyapowa Webinar

Tesco is using social to get their audiences shopping. They and other innovative companies are using social very efficiently to engage with their customers, attract news ones and generate long-term loyalty. They have turned social into a transactional channel - and their buyers into marketers.

Tesco is using social to get their audiences shopping. They and other innovative companies are using social very efficiently to engage with their customers, attract news ones and generate long-term loyalty. They have turned social into a transactional channel - and their buyers into marketers.

Find out how you can start making money out of social at our upcoming webinar [Please note: registration for this webinar is now closed].

Date: Tuesday 26-Nov-2013
Time: 11:00am Eastern / 08:00am Pacific / 4:00pm UK time / 17:00 CET

You will learn:

  • How to make social work for you
  • A tried-and-tested programmatic approach
  • Best practice and examples

Discover the tricks of the trade and how you can implement this channel in just a few days.


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