Nelly.com partners with referral experts, Buyapowa

We’ve always loved working with Nordic clients - from the local outpost of PepsiCo to the subscription experts, Zentio. We’re from a country where it rains all summer so, we’re delighted to announce our latest client from the land where the sun shines all day in summer: Sweden’s fashion powerhouse, Nelly.com.

Often described as the ASOS of the Nordics (we’re lucky to work with ASOS in the UK too), Nelly offer 850 brands of super-cool clothing plus their own highly-regarded designs. They trade right across the world, including dedicated sites for Sweden, Norway, Denmark and Finland, plus Germany, The Netherlands, France, Belgium and the UK. And, best of all, they’re using the Buyapowa platform to acquire new customers while taking their loyalty programme to an exciting new level.

Starting today, anyone who gets a friend shopping will earn 25 NLY Points, which they can spend on future purchases, while the friend gets 15% off off their first shop. Things get even more exciting, though, as customers introduce more and more friends, with special prizes when they hit five and then ten referrals, plus top prizes of thousands of NLY Points for the five


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PrettyLittleThing's referral scheme in 3 minutes

When PrettyLittleThing.com, the website which has rapidly established itself as the preferred destination for fashion forward females aged 12 to 25 years old, decides to launch its first customer referral scheme then surely you would curious to know more?

If you haven't already seen PrettyLittleThing's brand new scheme, the short video will give you a quick tour.

Enjoy the video!

PrettyLittleThing is just one of many leading fashion and beauty brands and retailers that have put their trust in the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


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Marketing Week says Co-buys "send conversion rates soaring"

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What do we mean by 'rewards'? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it's rarely a two-way street?

These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they've consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.

It's a seriously good read. So, seriously, read it:

http://www.marketingweek.co.uk/a-personal-touch-gives-smarter-rewards/4010009.article

If you take it all in and decide that smart rewards aren't for you, we'd love to know how you can afford to take that risk.

If, on the other hand, you decide that clever incentives are exactly what your business needs, we'd love to speak to you about that, too - so we can help you get started.

EIther way, get in touch now.


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Financial Services: why the industry needs to rethink its loyalty strategy

FSloyaltyExpI

The digital age hasn't been kind to the financial services industry. On the one hand, online banking and self-serve product applications have facilitated enormous growth and resource streamlining. On the other hand, there's no such thing as loyalty anymore. A quick scan for 'credit cards' on Google gives a top search result for a price comparison site. And the second result? Another price comparison site. That's before Wikipedia's even defined what a credit card is.

And that's a big problem: when customers have become ferocious deal-hunters, and when the very best interest rates and fees are only a click away, it becomes almost impossible to compete without stripping back your product to its bare bones and scrapping it out to offer the lowest prices. And, when you're racing to the bottom, it's pretty hard to keep your customers with you - the moment you're not the cheapest in town, you might as well quit town altogether.

In recent months and years, FS companies have tried to offer value-adds as an incentive to lure - and retain - customers. It's the "I might not be as pretty as the girl who just moved in next door, but I know how to


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