Podcast: referral and Lebara mobile


This week, Buyapowa's Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara's Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara - one of Buyapowa's latest clients - is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

Fundamentally, Lebara serves communities - and that makes them an absolutely ideal client when it comes to referral marketing. When it comes to switching mobile phone network, the first thing we all do is ask our friends: "What’s the service like? How’s the signal?". So referral’s a natural fit in telecoms.

Add that to the sense of community Lebara’s customers have - where it’s all about helping your relatives and neighbours - and you’ve got something very special indeed.

You can stream the podcast below, or just hit the download button to save it to your device. Enjoy!

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BT Mobile, Lebara and Three's Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone's VOXI sub-brand. Today, we're delighted to announce that we'll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty - the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK's biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features - in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

For a number of years, Buyapowa has been the go-to referral marketing platform for the telecoms industry. Clients such as Three and O2 have benefitted enormously from our technology but, equally, we've benefitted from working with them - developing our understanding of the telecoms sector and its customers at a rate and to a degree which would never have been possible without such incredible hands-on experience. And it's that experience which enables our team of experts to

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