Podcast: referral and Lebara mobile

Lebara

This week, Buyapowa’s Director of Client Success, Robin Bresnark, catches up with Dipesh Sanghrajka from Lebara’s Digital Growth team to chat about traditional marketing channels, online acquisition and, of course, referral marketing.

Dipesh is a fascinating man and Lebara – one of Buyapowa’s latest clients – is a fascinating telecoms brand, set up specifically to serve migrant communities and to help family members, displaced across the world, keep in touch with each other.

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BT Mobile, Lebara and Three’s Smarty all join the Buyapowa family

BT Mobile, Lebara and Smarty

Just last month, we announced the launch of a refer-a-friend programme for Vodafone’s VOXI sub-brand. Today, we’re delighted to announce that we’ll be working with three further UK telecoms companies: BT Mobile, Lebara and Smarty – the brand new in-house MVNO from another of our clients, Three.

Each of these networks is highly distinct, with singular selling points: BT Mobile offers the UK’s biggest 4G network, free wi-fi and perks such as BT Sport; Lebara specialises in international calling, offering packages including unlimited calls to 50 countries across the globe; while Smarty is one of a new breed of highly-targeted sub-brands with compelling features – in this case, a novel new approach to data, where any unused megabytes are refunded the following month.

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