Influencer plus referral equals an instant classic

First things first: can we all agree that ‘Ferris Bueller’s Day Off’ is pretty much the greatest achievement of the 1980s? That’s right: greater than mixtapes, greater than Speak & Spell, maybe even greater than Ms. Pac-Man. But, in spite of its gargantuan greatness, ‘FBDO’ is fundamentally flawed. Why? Because it seems to suggest that ‘borrowing’ someone’s car inevitably leads to it being driven backwards, through a plate glass window, into a tree.

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Analysis: Paddy Power are favourites to revolutionise social

Paddy Power In-Play

“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”

Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.

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