Gamification: here’s how to make it work

Gamification: It's What Makes Social Soar

We’ve noticed quite a few people talking about “gamification” recently – some of it (perhaps wilfully) reductive, some of it a little too inclusive (are road signs _really _“gamification at its finest”, Mashable?). But the common thread seems to be an agreement that an interactive layer of incentives, goals and rewards is the hot new thing in social marketing. And, if your company’s not playing its customers off against each other to ratchet up the buzz, you’ll be going out of business quicker than you can pass go (without collecting £200).

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