We thought it would be fun to show you how the January sales looked 30 years ago (see video below), when the lure of great discounts could bring the masses to your store.
But for January 2015, with Black Friday, Cyber Monday and even Panic Saturday promotions fresh in shoppers' minds, you're going to need more than just great prices to ensure your January sales don't fizzle out before January even starts.
So, here are our tips on how to use Social Selling to make your New Year sales a lasting success.
First, a look at how we used to do January sales in 1984:
Here are our top five Social Selling tips for January 2015:
1. Involve your social audience early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.
2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing campaigns and launch them regularly throughout the entire campaign.
3. Make some of your offers exclusive to your social audience