Why Smart Companies Launch their Referral Marketing Scheme in January

So about now you probably are back in the office, refreshed from a well earned break after a hectic period. As well as reviewing your performance in Q4 2015 perhaps, with new budgets now in place, you will also now be looking for fresh new ideas that will make a real difference for you in 2016?

Now is a great time to think about getting a referral scheme in place or, if you already have one, looking at how you can improve the performance of your scheme in line with the 'best in class' examples on the market.

There are actually four very specific reasons why we launch more clients in January than any other time, and I’d like to share them with you here to see if they resonate:

  1. Customers are more likely to tell their friends about you soon after they themselves have made a purchase. And, given that you’ve probably just made more sales in a month than you do in most quarters, that means there’s a lot of happy customers out there, ready and willing to spread the word about you to their friends.

  2. Customers don’t come cheap at this time of


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80% of January sales are over by January

jansale2014

We thought it would be fun to show you how the January sales looked 30 years ago (see video below), when the lure of great discounts could bring the masses to your store.

But for January 2015, with Black Friday, Cyber Monday and even Panic Saturday promotions fresh in shoppers' minds, you're going to need more than just great prices to ensure your January sales don't fizzle out before January even starts.

So, here are our tips on how to use Social Selling to make your New Year sales a lasting success.

First, a look at how we used to do January sales in 1984:

Here are our top five Social Selling tips for January 2015:

1. Involve your social audience early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing campaigns and launch them regularly throughout the entire campaign.

3. Make some of your offers exclusive to your social audience


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by Peter

80% of January Sales are over by January!

80% Of January Sales Are Over By January!

Five social strategies for maximising your January Sale

With January sales starting earlier and earlier, most have run out of steam by the time January even begins.

‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?

Here are our tips for using Social-Ccommerce to launch and maximise the potential of your January Sale:

1. Get your social audience involved early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing hand grenades and launch them regularly throughout the duration of the campaign.

3. Make some of your offers exclusive to your social audience. Low-volume, so it feels exclusive, and high-discount will create buzz and excitement. Launch them mid-way through the January Sales and you’ll get people talking about your campaign again.

4. Get shoppers in the first 2-weeks of


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