Winning New Customers Without Losing Your Shirt!

 

If you have been following the business pages lately you cannot help being struck by the huge changes underfoot in the online gaming industry with mega-mergers between Betfair and PaddyPower and GVC beating 888 Holdings to acquire Betwin.

These gaming behemoths have sought scale as a response to spiralling customer acquisition costs, as well as increased tax and regulatory burdens. A profitable customer can often cost hundreds of dollars to acquire.  It is refreshing to see a leading online gaming business like Welton Holdings’ Fun88 take an innovative approach to reducing customer acquisition costs.

Quite simply, Welton Holdings' Fun88 has gone back to a basic fundamental of marketing: ‘Word of Mouth’. But the innovation is in that by adding the latest generation of innovative Invite-a-Friend marketing software it has ensured that, finally, referral marketing channel can now drive a significant percentage of new customer acquisition.

But first let’s take a quick look at the challenges facing online gaming:

PRESSURE FROM ONLINE MARKETING COSTS, REGULATION AND TAXES

Online gaming is a fiercely competitive industry where, as Tim Stocks reported in April 2015, marketing costs are typically one-third of the operator’s total cost base:

Image: Page 6 of 'Red Roses


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Why You Need To Start Building Up Your Black Friday Sales Channels Now!

 

As we are now officially in Autumn (a.k.a. ‘Fall’ for our US readers), you are probably starting to turn your attention towards this year’s Black Friday and Cyber Monday promotions.

With so much riding on these key sales dates, as well as meeting with your IT team to make sure your site stays up and external courier companies to ensure parcel deliveries, you will be probably also be firming up your advertising budget and deciding on the key messages you want to get across. 

But as well as thinking about how much you can spend on ads, you must start thinking about the communication channels you need to get your messages to the eyes and ears of your target audience. Because, you would be ill advised to rely on paid advertising alone to cut through all the competitor noise and actually reach your potential customers.  What you need is a trusted communication channel that doesn’t depend on paid ads.

First here are some facts from 2014:

  • Kantar Media reported that Walmart alone spent US$70m in TV ads in November 2014 in preparation for Thanksgiving, Black Friday and Cyber Monday

  • Kenshoo found US Paid Search spend


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80% of January sales are over by January

jansale2014

We thought it would be fun to show you how the January sales looked 30 years ago (see video below), when the lure of great discounts could bring the masses to your store.

But for January 2015, with Black Friday, Cyber Monday and even Panic Saturday promotions fresh in shoppers' minds, you're going to need more than just great prices to ensure your January sales don't fizzle out before January even starts.

So, here are our tips on how to use Social Selling to make your New Year sales a lasting success.

First, a look at how we used to do January sales in 1984:

Here are our top five Social Selling tips for January 2015:

1. Involve your social audience early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing campaigns and launch them regularly throughout the entire campaign.

3. Make some of your offers exclusive to your social audience


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by Peter

80% of January Sales are over by January!

80% Of January Sales Are Over By January!

Five social strategies for maximising your January Sale

With January sales starting earlier and earlier, most have run out of steam by the time January even begins.

‘New Products Added!’ claims don’t work and the high street is already awash with ‘70% off messages’, so how are you going to ensure your campaign gets long-lasting cut through?

Here are our tips for using Social-Ccommerce to launch and maximise the potential of your January Sale:

1. Get your social audience involved early. As we approach the tail end of December use Facebook, Twitter and Pinterest to ask your audience what they want to see in your sales. Make them feel like they’re curating the campaign.

2. Sometimes less is more. It’s tempting to launch all your offers on day one, but hold some back. Treat them as mini-marketing hand grenades and launch them regularly throughout the duration of the campaign.

3. Make some of your offers exclusive to your social audience. Low-volume, so it feels exclusive, and high-discount will create buzz and excitement. Launch them mid-way through the January Sales and you’ll get people talking about your campaign again.

4. Get shoppers in the first 2-weeks of


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