If your job is selling subscriptions, it just got a lot easier

How to sell magazine subscriptions

Selling newspaper and magazine subscriptions is the holy grail for publishers. For the price of an acceptable discount, it guarantees a long-term commitment to buy (something any retailer would kill for in this climate), bolsters circulation figures, cements cash flow and delivers a loyal and passionate readership for the title. So, if your job is selling subs, everyone else at the publication should be bringing you cups of tea and giving you foot massages around the clock – you’re the (wo)man.

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Turf war! Retail VS Publishing.

Turf war! Retail v publishing

The French word for shop is ‘magasin’. We reckon they’re onto something, the French (beyond the nice art and the poodles and stuff), because magazines and retail go together like snails and garlic butter.

Except it’s the wrong way round. Instead of publishers exerting their incredible influence and ready-made audiences to do something magical with retail, they’ve let the shopkeepers jump them gun on them and launch their own magazines.

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