…but even better to get your customers to talk to their friends about you!
So you are a senior marketing executive in telecoms. And whether that is in mobile, fixed line or Internet access, you have exactly the same issue as every other telecoms marketer.
It is quite simply that you are all competing for the same customers who can get more or less the same data and voice services from a whole host of players. And they can also get the same iPhones, Android phones or routers from any of those players too!