Our heaven scent referral programme for A.S. Watson’s The Perfume Shop

As the largest international health and beauty retailer in Asia and Europe, A.S. Watson are the leading experts in their sector and home to household-name brands including Savers, Watsons and Superdrug. So it’s no surprise that they’ll be teaming up with Buyapowa, the world’s leading experts in referral marketing, to deliver a refer-a-friend programme for another one of their best-loved brands, The Perfume Shop.

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Golden global: L’Occitane’s referral programme rolls out internationally

L'Occitane's referral programme

Hot on the heels of their recent UK launch, L’Occitane are taking their refer-a-friend programme into five more countries across four continents. As the programme rolls out over the coming weeks, customers in France, Germany, the United States, Brazil and Japan will be equipped and incentivised to introduce their friends to the world-famous luxury beauty brand, earning rewards every time one of them shops.

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Never, ever underestimate your customers

Amazing

We all worry. Will our customers get it? Will they know what to do? Will they know where to click? Have we made things as easy-peasy-lemon-squeezy as humanly possibly?

Well, get this.

The utterly wonderful One Laptop Per Child project recently dropped off a consignment of over 20 Android-powered Motorola tablets in an Ethiopian village where the locals had no reading and writing skills. “You won’t even see printed labels or words on bottles,” said OLPC’s chairman, Nicholas Negroponte, “these people have never even seen words.” The boxes were taped shut and contained no instructions and, not unreasonably, Negroponte thought the local kids would just play with the boxes and leave the tablets in the dirt.

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Winning business with global megabrands: there’s another way

Made In Norway

We were in Norway recently, speaking at a convention. Now, ordinarily, we might baulk at the idea of travelling over 700 miles for one engagement, but it turned out to be a gem of a trip.

Not only did we meet some wonderful people, we also lined up deals with a number of superstar megabrands. The kind of brands which would take years to get in front of, were you to go through their US or UK offices. But, over there in Scandinavia, there’s a real hunger to try out new things, to meet new people, to get business done – and then, once you’ve achieved success together, to champion their pioneering work with you throughout the company’s global network.

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