Your refer-a-friend programme... your way

Customising the user experience

The Buyapowa refer-a-friend platform is the most advanced platform of its kind anywhere in the world.

That means that, while it's easy to get up and running in next to no time, you’ll have incredible power at your fingertips to customise the user experience to suit your brand, your products and your customers.

From advanced design flexibility to custom creative to special features, there's almost nothing you can't do. And, because our platform is endlessly flexible, you're free to change things again and again and again, whenever your needs evolve.

Take a look at the presentation below to see how one of our longest-standing and best-loved clients, the luxury lifestyle retailer Amara, have customised the Buyapowa platform from top to bottom.



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If you're thinking about launching or improving a referral programme, or you'd like to see even more examples of how different brands have crafted the perfect refer-a-friend scheme, just get in touch. We've got a lot to share.

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My Soho Home is your Soho Home

We're delighted to announce that Soho Home - the interiors and lifestyle brand extension of Soho House - has joined forces with Buyapowa to launch its first ever refer-a-friend programme.

For the past 22 years, Soho House has been synonymous with comfort, style and a certain intangible warmth that its competitors invariably fail to emulate. It's there the moment you enter any of the group's 19 clubs or hotels around the world, visit any of their cinemas, dine in any of their restaurants or indulge yourself at any of their spas and beauty parlours.

And now anyone can bring a taste of that warmth and luxury into their home, via a meticulously curated selection of furniture, homewares and accessories created for, tested in, and inspired by, their Houses.

Peer-to-peer marketing has always played a huge part in Soho House's success. Back in 1995, anyone who was anyone in the creative industries first experienced the brand via a personal invite from someone in their network. To this day, House memberships are still only attainable once applicants are proposed by existing members.

Now, thanks to the latest referral marketing technology, that sense of tastemakers tipping their friends off to something spectacular has


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Referral Marketing: Average Order Value Uplift

Sometimes, in retail, it seems as though every sunbeam has a stormy lining. The Office for National Statistics (ONS) recently released figures for the home furnishing sector, showing a 3.1% year-on-year sales growth - and you’d have thought that would be cause for celebration. But, as the ONS giveth, so the ONS taketh away, because they also revealed that prices fell by 2%, resulting in total spend dropping by 0.3%.

It’s no surprise. You can perfect your offering, refine your customer experience and fine-tune your marketing, but customers continue to wait for the sales before they shop. And digital’s no magic bullet, because it makes hunting around for savings via affiliate vouchers, price comparison sites and clearance resellers easier than ever before.

That’s where referrals come in. If you want to drive increased sales outside of THE SALES, there’s no better way to grab a prospective customer’s eye than a recommendation from someone they trust. No wonder the average order values from our clients’ referred-in customers are consistently greater than those from their direct ecommerce customers. And nowhere is this variance in AOV greater than in the home furnishing sector, where referred-in


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