2010 – 2019: a decade of advocate marketing

Advocate marketing didn’t start in 2010 – or even, for that matter, in 2010 BC. Since the dawn of time, our grunting ancestors would drag fellow tribesmen down to the local fire pit to try the “mega-delish grilled mammoth”. But the modern, digital version of advocate marketing? That really kicked off when Uber launched with a referral programme that saw it rapidly grow into a multi-billion-dollar behemoth.

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Our irregular guide to the most interesting things happening in the world of advocacy marketing

Employee perks at a 12-year low

The total number of people receiving taxable job perks from their employer fell 600,000 to 3.6 million in the last year, the lowest point since 2007. The reason? Corporations are cutting costs as a response to the threat of economic uncertainty from the 2008 crisis and, more recently, Brexit. Confusion around which of these perks are tax-exempt has also likely pushed a lot of small businesses to leave employee perks in the past. When done right, employee perks can slow turnover and encourage staff performance. However, it looks like many businesses are viewing the cost and hassle as too high to justify the gains.
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