We got a brand new crystal ball as an early Christmas present. Not one of those rubbish ones from ‘The Wizard Of Oz’, which just shows flying monkeys and melty witches. Nope, our one’s much more useful, because it allows us to peek behind the curtain and see what’s in store in the world of marketing, retail and our own particular field of expertise: advocacy.
Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.
The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.
Once a function of PR, but now very much embedded within everyone’s marketing strategies, influencer marketing is the biggest game in town. But, in the light of recent reports highlighting the untrustworthiness of many influencers, is it time to think again?
We explore the past, present and future of influencer marketing, and take a look at the technology that’s helping marketers engage millions of genuine voices with genuine influence, delivering genuine results.
The internet was supposed to save us from marketing bunkum. Gone were the days of super-expensive creative, plastered over billboards and magazines and televisions with nebulous impact. This was a new dawn, where everything was measurable, where scale kept prices down and where campaigns could be tweaked or switched in a heartbeat.
Then the internet broke.
Früher war das Influencer-Marketing eine Funktion der PR, aber jetzt ist es sehr in die Marketing-Strategien aller Unternehmen eingebettet. Es ist das größte Spiel der Marketing Stadt. Aber, mit neueren Berichten, die die Unzuverlässigkeit vieler Influencer hervorheben, ist es Zeit Influencer Marketing wieder nachzudenken?
Were you at the Buyapowa Client Summit last week? If not, what on earth were you doing instead? You missed some big announcements about the year ahead, a spectacular panel from industry leaders and three excellent keynote speeches.
But don’t worry. We captured the best bits for you to enjoy later, including this presentation from Buyapowa’s very own Director of Client Success, Robin Bresnark, where he discusses the future of influencer marketing, taking in the topics of ‘Murder She Wrote’, standing on horses and sweet potato pie along the way.
