Our latest guide to the most interesting things happening in the world of advocacy marketing

The Good, The Bad, and the Ugly...of influencer marketing

1. The rise of influencer marketing agencies

With $1.9 billion spent on influencer marketing in the US and Canada alone, it’s clear that influencer marketing is no longer a passing market trend. And with the growth of influencer marketing has come the rise of agencies and networks that exist to help companies and influencers connect. Sounds perfect for both parties, right? Not necessarily. While this approach may help retailers achieve short-term influencer impression goals, many influencers claim that agency involvement can make it harder for them to form long-term relationships with brands—a key factor when creating original, relevant content. On the other hand, influencer agencies see their existence as a sign that the industry has matured. Gone are the Wild West days of influencer marketing—agencies’ involvement is meant to make sure brands are getting the scale, benchmarks, and results they deserve. But which approach is best for your business? Read the full article.

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Influencer plus referral equals an instant classic

First things first: can we all agree that ‘Ferris Bueller’s Day Off’ is pretty much the greatest achievement of the 1980s? That’s right: greater than mixtapes, greater than Speak & Spell, maybe even greater than Ms. Pac-Man. But, in spite of its gargantuan greatness, ‘FBDO’ is fundamentally flawed. Why? Because it seems to suggest that ‘borrowing’ someone’s car inevitably leads to it being driven backwards, through a plate glass window, into a tree.

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Six marketing, retail and advocacy trends for 2019

Advocacy trends for 2019

We got a brand new crystal ball as an early Christmas present. Not one of those rubbish ones from ‘The Wizard Of Oz’, which just shows flying monkeys and melty witches. Nope, our one’s much more useful, because it allows us to peek behind the curtain and see what’s in store in the world of marketing, retail and our own particular field of expertise: advocacy.

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How cosmetics Brands can Jenner-ate more income

Jenner ate more income

A Quick Summary for Your Busy Day: (45 second read)

Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.

The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.

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An army of lovers: the surprising new stars of influencer marketing

influencer army

Once a function of PR, but now very much embedded within everyone’s marketing strategies, influencer marketing is the biggest game in town. But, in the light of recent reports highlighting the untrustworthiness of many influencers, is it time to think again?

We explore the past, present and future of influencer marketing, and take a look at the technology that’s helping marketers engage millions of genuine voices with genuine influence, delivering genuine results.


The internet was supposed to save us from marketing bunkum. Gone were the days of super-expensive creative, plastered over billboards and magazines and televisions with nebulous impact. This was a new dawn, where everything was measurable, where scale kept prices down and where campaigns could be tweaked or switched in a heartbeat.

Then the internet broke.
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