influencer marketing

How cosmetics Brands can Jenner-ate more income

Source: Kylie Cosmetics

The past decade has seen a rapid rise in the of selling products online through ecommerce platforms such as Shopify, Magento, Big Commerce, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly venues or stores. Companies who develop and sell their own products have never had more opportunity to bring their products to market. Because of this availability and affordability, the number of brands is inclining the quickest it ever has.

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Our latest guide to the most interesting things happening in the world of advocacy marketing

1. The top 12 most reliable marketing channels for entrepreneurs

Keeping existing customers happy while gaining new ones is key to any business’s success. And the best way to do that is to connect with your target audience–those customers that won’t just buy your product, but might also spread the word to their friends. But, how do you figure out the best channel to reach them? While it naturally depends on your consumers and your product, we also might have some ideas. For example, creating personal connections with consumers is key, and referral marketing is the best at that. What separates you from the competition isn’t just your product, but the feeling you leave your customers with. Referral marketing allows you to leverage your happy customers’ trust to elevate their experience. Another top marketing channel? Word-of-mouth. We’ve said it before and we’ll say it again: there’s no better marketing channel than a happy customer, and one happy target customer can lead to many more. Interested? Check out 10 more top marketing channels that might just help you find your target audience.

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Our latest guide to the most interesting things happening in the world of advocacy marketing

I’m a better consumer than you - just look at my purchases

1. Promoting consumer arrogance proven to increase consumer word-of-mouth

Want to increase word of mouth around your company or product? A new study from Michigan State University found that you might want to work on tapping into your customers’ sense of consumer arrogance. That’s right, appealing to customers’ pride at finding a great deal or product means more word-of-mouth recommendations to family and friends. Why? Well, we’re all familiar with that feeling of getting a really great deal and wanting to tell others about it. We brag about shopping triumphs for the same reason we brag about anything else—it makes us look good. However, companies should obviously still focus on the quality of their product or offering before activating consumer arrogance—the same study also found that triggering consumer arrogance meant more word-of-mouth communication about the experience whether or not customers liked the product, meaning more positive word-of-mouth information if they were happy and more negative word-of-mouth communication if they weren’t. So while it could be a bit of a double-edged sword if companies aren’t careful, activating consumer arrogance is clearly a safe bet for increasing word-of-mouth. Read on.

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Affiliate vs Influencer vs Referral Programs

The pros and cons of affiliate, influencer and referral marketing  

At Buyapowa, we see many digital marketers wondering what is the difference between affiliate, influencer and referral programs and which is best to help boost sales via word-of-mouth.

While all of these can be genuine forms of word-of-mouth marketing (although affiliate marketing may have nothing to do with word of mouth, and can be can be click arbitrage or other forms of marketing etc.) they differ from each other in a number of ways. For retailers just starting out, the terms can be easy to mix up. And even experienced marketers can struggle to understand the best time to implement such a program and the relative benefits of each. So which program is best for your business?

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Our latest guide to the most interesting things happening in the world of advocacy marketing

1. Why now is the perfect time to reassess your company’s employee engagement

A global pandemic might not sound like the best time for much, let alone assessing your company’s employee engagement. But here’s the thing — understanding what is and isn’t working for your employees is important, and assessing during a time of crisis can actually spur employees to be brutally honest with you. A recent study from Leadership IQ found that fewer than a quarter of employees currently feel they have high resilience, and high resilience employees were 310% more likely to report loving their jobs than employees with low resilience. And as you well know, teams with high resilience pays off big time through things like decreased turnover, increased productivity, greater efficiency, and even improved creativity and customer retention. So it’s crucial to identify teams that are struggling and address the problem directly before it gets worse. Now, in the midst of a global pandemic, is when employees need true leadership, and you can’t figure out what employees need if you’re not communicating with them. And sure, there’s a good chance scores will be lower than before, but current data will also undoubtedly be more truthful and help employees more. And, in the end, investing time and energy in your employees is also investing time and energy in the future of your company. Learn more.

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Our latest guide to the most interesting things happening in the world of advocacy marketing

1. COVID-19 and its surprising effect on influencer marketing

It’s easy to assume with coronavirus forcing millions to stay home that social media and influencer marketing would be thriving. But, not even influencer marketing is immune to the huge cultural shift caused by the pandemic. In such serious times, creating culturally appropriate sponsored content can be a fine line to walk. Influencers risk looking oblivious if they carry on business-as-usual and insensitive if they try to incorporate the virus into their content. And, given the current economic climate, brands are reluctant to invest in strategies that may not pay off. In response to this change, top-tier influencers are lowering their rates in their quest for work, and micro-influencers are now going up against larger influencers for partnerships, creating competition that’s bad for influencers but good for brands. Meanwhile, some industry insiders are more optimistic: a new report from Influencer Intelligence revealed that spending on cheaper goods and luxuries usually increases during times of economic crisis. And, with online spending and social media use up, there’s no shortage of customers looking for entertainment and escape. So while influencers will have to deal with canceled events and limited content opportunities, the current situation could just spark a new wave of influencer creativity. Read the full article.

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