What do we mean by 'rewards'? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it's rarely a two-way street?
These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they've consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.
It's a seriously good read. So, seriously, read it:
If you take it all in and decide that smart rewards aren't for you, we'd love to know how you can afford to take that risk.
If, on the other hand, you decide that clever incentives are exactly what your business needs, we'd love to speak to you about that, too - so we can help you get started.
EIther way, get in touch now.