Analysis: How Amazon’s App Store Can Use Co-Buying To Overtake Google & Apple

Analysis: Amazon’s App Store Is On The Cusp Of Overtaking Google & Apple

If phones were cars, the screen would be the dashboard, the CPU would be the engine, the battery would be the gas tank. And the apps? The apps would be the wheels. Without apps, you’re going nowhere. With them, the world’s your oyster.

That’s why the global app market is already worth $27 billion – a massive figure that’s set to grow by 30% within the year. That’s why the world’s most popular app, Facebook Messenger, has over 700 million users. And that’s why each and every one of us has about 22 apps on our phones (in fact, if you’re an Apple muncher, that’s likely to be more like 37).

You’ll know Apple’s App Store and Google’s Play Store, but our own favourite is Amazon’s Appstore for Android – a modest player comparatively, but one with massive potential and some genuinely innovative advantages over its behemoth rivals. From its Test Drive feature (where, thanks to Amazon’s cloud computing grunt, you can try an app out on your PC before you buy it on your phone) to that 1-click checkout with 14 years’ worth of ready-to-roll customers. Plus,


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The incubator effect: why Dell do social commerce better than anyone else

Dell and the incubator effect

It's a bit rough and ready. There's no flashing animation or pumping soundtrack. But this screencast presentation on Social Commerce from Sprinklr and Dell's Steven Tedjamulia is one of the most insightful things we've watched in a long, long time. In it, he focuses on the five core elements which have made Dell real innovators in this field:

1) The Oprah effect - leveraging the power of influencers (something we're equally as passionate about, be those influencers celebrities, online powerhouses or media outlets).

2) The Incubator Effect - see below.

3) The About You Effect - making sure your campaigns are personalised and interactive.

4) The Big Effect - using all the data at your disposal to serve each customer exactly the right content and experience.

5) The Optimal Mix - social networks, the wider internet, your own website: online is now a multichannel environment in and of itself.

So, let's go back to 2) "The Incubator Effect", which is covered from 03:05 onwards - because that's the bit that absolutely nails it for us. In a marketing environment where we're all faced with so many choices (and where campaigns can often take an eternity to get going), how


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