Currys got this so wrong. Tesco got it so right.

Currys & Tesco

We're living in pretty cool times. We've invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising's started to move with the times - Twitter's new TV tie-in represents some serious joined up thinking. I'm a big fan of the clever remarketing Facebook's now offering via its FBX platform (there's some golden potential for Social Commerce in them there hills).

So, when I see dumbo, dumb-ass, dum-dum advertising like the Currys Adwords example below, I just despair:

Currys advert

First, I was served this ad in early June, a massive 82 days until the next bank holiday (thanks for reminding me - guh). Secondly, it's Officejet, folks. Capital O. Like you might find in the sentence: "Oliver worked on the Currys account but now flips burgers for a living." Thirdly, how much is it again? "xxx"? I'm not sure I can stretch to that much. And finally, perhaps worst of all, the link leads to a search results page on the Currys website which doesn't even feature the HP printer in question. Or, in fact, any printer.

Ah well. Balls-ups happen (although it doesn't take a genius to proof-read an ad and set it to expire). But that's


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