Now the clocks just changed, you are probably already fully focused on this year’s peak trading period, the almost non-stop 57 day Holiday Sales period including Black Friday, Cyber Monday and the January Sales.
But unless you work out now how you are going to get value from the inevitable bargain hunters your deep discounts will attract, you risk wasting most of the effort and money you invest. Yet there is hope. That is, if you get your bargain shoppers to bring you good clients, then you can save your Holiday Sales. Here is how.