The Holiday Sales Period: The best time to launch Refer-a-Friend

After this year's record breaking Black Friday and Cyber Monday, you may have just about finished dealing with all those returns from Take-back Tuesday and are probably now fully focused on the Christmas period and the upcoming January Sales.

In fact, we wouldn't be surprised if you are feeling a bit exhausted by now, as you will have been planning for this busy time since early September. But as you make plans for spending the festive season with your family, while nervously watching to see how your marketing ideas actually translated into sales, you might think it strange to be already thinking beyond the end of the Holiday Sales. However, smart brands and retailers are already considering how they will get value from all those new customers acquired from almost two months after Black Friday.

And one thing on your checklist should definitely be a referral marketing programme. Whether that is launching a new scheme from scratch or replacing your existing one with a best-in-class platform to really leverage the goodwill from all those fresh new customers. That is simply because, as we see from verticals as diverse as beauty, fashion, finance, grocery, home furnishing, travel and telecoms, referral marketing


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How to stop bargain hunters ruining your Holiday Sales

Now the clocks just changed, you are probably already fully focused on this year’s peak trading period, the almost non-stop 57 day Holiday Sales period including Black Friday, Cyber Monday and the January Sales.

But unless you work out now how you are going to get value from the inevitable bargain hunters your deep discounts will attract, you risk wasting most of the effort and money you invest. Yet there is hope. That is, if you get your bargain shoppers to bring you good clients, then you can save your Holiday Sales. Here is how.

It's going to be a big deal

Adobe has forecasted this year’s Holiday Sales will drive US$91bn in sales in the US with US$3bn on Black Friday alone. The same period is predicted to drive £24.3bn in the UK. However you look at it that is a big deal.

So as well as meeting with your IT team to make sure your site stays up, external courier companies to ensure parcels get delivered on-time and working out how to deal with all those inevitable returns, you will also be putting the final touches to your customer acquisition campaigns. You will


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