How to do Organic Discovery like Airbnb: Part 3

A guide to creating organic discovery: Part three of three

So now we come to the last part of our trilogy on how to create and implement an Organic Discovery strategy like Airbnb. In Part One, we talked about how to start with the basics by ensuring your customer experience really is first-class and is something that people would want to talk about, and making sure your SEO is in order. In Part Two, we discussed getting your customers to create content and leave reviews and share those on social. Now we discuss Influencers, Referral Programs and Employees and Partners, and how to tie all these elements together.

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How to do Organic Discovery like Airbnb: Part 2

A guide to creating organic discovery: Part two of three

In Part One of this guide on how to create and implement an Organic Discovery strategy like the one which allowed Airbnb to get 91% of its web traffic from unpaid sources, we discussed the preparation needed, such as making sure you do actually have a world-class and unique customer experience that’s worth sharing, that you know what you are trying to achieve, and getting your SEO set up. Below we will discuss User-Generated Content, Ratings and Reviews and Social Media, before dealing with Influencers, Referral Programs and Employees, Partners and other Influencers in Part Three

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How to do Organic Discovery like Airbnb: Part 1

A guide to creating organic discovery: Part one of three

If you’ve been following our blog, hopefully, you didn’t miss our prediction for the big marketing trend of 2021: Airbnb style Organic Discovery.

This was inspired by the momentous news that Airbnb released in the run-up to its successful IPO in December 2020, which raised US$3.5bn and valued it at US$86bn (almost equal to the combined valuations of Marriott, Hilton and Expedia). But if you didn’t hear, Airbnb announced that it got fully 91% of all of its web traffic without paying a single penny to Google, Amazon, Facebook or Apple (‘GAFA’).

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The Epic Beginner’s Guide to Building a Successful Referral Marketing Program

Your customers are the lifeblood of your business. Frankly, while you can have a fantastic team, a great catalogue of products, and an amazing business plan, but none of this will matter if you can’t keep those customers happy, engaged, and willing to tell their friends good things about you. Quite simply, in ecommerce, your customers are arguably the most important and effective sales tools you have at your disposal today. That’s because, when your customers talk, their friends and family listen. So you could spend your entire marketing budget on precisely targeted Facebook ads, compelling email campaigns, and clever CRO tests, but you’d probably be better advised to get loyal customers — or brand advocates – to convince a friend or family member that your products are worth buying.

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