Uber: lagging behind in the rearview mirror

As you may have read, we've recently launched a cutting-edge referral programme for London’s most trusted business-class car service, Addison Lee. Now, the first thing you might think when you hear "referral" and "car service" is Uber, but our intention isn't simply to replicate Uber's referral programme, but dramatically to improve upon it. If you think that's a tough call, let's step back and examine Uber's programme in more detail. You'll be surprised how much it leaves to be desired. But first, some context.

Uber's dramatic rise via referral

Back in 2012, if you’d walked up to a Londoner and said the word ‘Uber’, they probably would’ve started looking for neck tattoos and a copy of the UKIP manifesto sticking out of your pocket. Today, as Uber approaches its fifth birthday here in the capital, everyone knows you’re talking about the £50 billion cab company - and, what’s more, they probably know why you’re talking to them about Uber in the first place. You’re shilling your referral code in the hope of earning a free ride.

Referrals are one of the main reasons why Uber grew from tiny startup to dominant upstart. Back


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