Everything we know about referral rewards and incentives. (Hint: it's everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world's leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries - from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place? Well, here's everything we know. And, now, you do too!


  1. Referral rewards are a thank you to customers who have successfully referred their friends.
  2. They're also something to accelerate that referral in the first place.
  3. Guess what? The first point really isn't important. If the referral was going to happen anyway, a thank you is nice, but it’s ultimately unnecessary. Rewards should be designed to trigger actions that wouldn’t happen on their own.
  4. You’re rewarding referrals, but referring isn’t the action rewards should be designed to trigger. The actual action is sharing with a friend; whether they

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Referral marketing: it's in the bag

Tesco | marked.no | Ocado | Billa

Click and collect, mobile apps, loyalty schemes, delivery subscriptions, referral programmes. When it comes to grocery, these things aren't luxuries anymore; they're essentials.

Of these, referral is quickly becoming one of the most important, with up to 8% of all online grocery transactions taking place after customers refer their friends.

That's a significant proportion, and it's why Billa - the number one supermarket chain in Austria, which also operates hundreds more stores across Europe - have partnered with Buyapowa to make sure that their customers are incentivised and equipped to get their friends shopping, too.

"Our objective with the referral scheme is to add a powerful tool as part of our CRM strategy while, at the same time, acquiring new customers using our loyal customer base. For us it’s a win-win-win situation for all involved."

Pascal Storer, eCommerce Digital Marketing Manager, Billa

Just like Tesco, Ocado and Norway's marked.no (all of whom chose our award-winning platform to power their referrals), Billa recognise that 80% of customers now expect their favourite brands to operate a referral programme. And, if they don't find one, there's a risk that a) those customers will shop elsewhere, and b) their friends may never

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Now powering referral marketing across Norway

Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now - with a bang - in Norway.

So, it’s no surprise that, hot on the heels of FMCG brand Zentio and the leading fashion retailer Nelly, our latest client win is a Norwegian one - the digital grocer (and Norway's fastest growing entrepreneurial company), marked.no.

Having worked with the likes of Ocado and Tesco, our team have unrivalled experience in the grocery sector, and we’re excited to see what we can achieve with a grocer that’s so innovative it's already delivering directly to people’s parked cars. It's certainly making great use of one of Buyapowa’s most innovative features - our referral leaderboard - meaning that the marked.no customer who gets the most friends shopping will get to enjoy dinner with world champion master chef, Geir Skeie.

Marked.no joins the ever-growing list of leading brands and retailers in the Nordics and across the globe that have placed their trust in

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How to stop Amazon eating your lunch

Worried about Amazon’s UK imminent grocery launch? Buyapowa’s work with the likes of Ocado and Tesco demonstrates there is an answer…

So, that’s it, then. It was fun while it lasted but, the grocery sector is set to go the way of Blockbuster, Borders and Comet - crushed under the steel jackboot of Amazon. Pack up the peas, put away the pasta; when Bezos lines you up in his sights, there’s only one possible outcome. And it ain’t no picnic.

Except… no. Wait. Just like Pep Guardiola coming to the Premier League or Bruce Willis’s best-forgotten singing career, Amazon are completely unproven in this environment. And, while they definitely will attract a bunch of shoppers keen to try something new, instant success is far from a sure thing.

That said, Britain’s supermarkets can’t just sit back and hope for the best. They need to use the one thing Amazon don’t have to shore up their advantage, and that’s their existing grocery customers. They’ve got tens of millions, Amazon have precisely zero. But it won’t be enough simply to enter into a price war, hoping to gouge extra pennies

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Grocery: Conversion Rate Analysis 2015/16

We all know that referral marketing is the quickest-growing and most cost-effective form of new customer acquisition. Just look at the conversion rates we achieve across all our clients - anywhere between 6 and 16 times the general retail benchmark of 2.6%.

But, in the Grocery sector, we absolutely excel - helping our clients achieve conversion rates up to 69%. And these aren’t conversions from returning customers who you’d expect to shop. These are conversions from brand new customers - the kind of visitors who usually bounce from your site without checking out.

You can’t achieve these kinds of results any other way, so don’t miss out on this opportunity to make a real difference. For more info or a demo of our platform please shout.

See Recent Buyapowa Client Activity:

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