Social Media Week Bingo - Play NOW!

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It's Social Media Week! To celebrate, we've put together this very special print-out-then-cut-out-then-keep-then-throw-away-after-a-few-days SMW bingo card. The rules are pretty simple:

1. Click to enlarge the image below.

2. Print out then cut out then... you get the idea.

3. Attend as many events as possible at your friendly neighbourhood conference.

4. When you see things, tick them off on your card. Not any old things though - just the things featured on the card. Don't tick off a pretty rainbow or a worrying mole on your forehead.

5. As soon as you've ticked off all 16 things on the card, shout "I'm a winner!"

6. Feel very good about yourself.

7. Contact us about about your prize.

8. Feel sad about there not being a prize.

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Enjoy, and we'll see you down the front, moshing to Gartner's keynote on big data.


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Analysis: How Amazon’s App Store Can Use Co-Buying To Overtake Google & Apple

Analysis: Amazon’s App Store Is On The Cusp Of Overtaking Google & Apple

If phones were cars, the screen would be the dashboard, the CPU would be the engine, the battery would be the gas tank. And the apps? The apps would be the wheels. Without apps, you’re going nowhere. With them, the world’s your oyster.

That’s why the global app market is already worth $27 billion – a massive figure that’s set to grow by 30% within the year. That’s why the world’s most popular app, Facebook Messenger, has over 700 million users. And that’s why each and every one of us has about 22 apps on our phones (in fact, if you’re an Apple muncher, that’s likely to be more like 37).

You’ll know Apple’s App Store and Google’s Play Store, but our own favourite is Amazon’s Appstore for Android – a modest player comparatively, but one with massive potential and some genuinely innovative advantages over its behemoth rivals. From its Test Drive feature (where, thanks to Amazon’s cloud computing grunt, you can try an app out on your PC before you buy it on your phone) to that 1-click checkout with 14 years’ worth of ready-to-roll customers. Plus,


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Currys got this so wrong. Tesco got it so right.

Currys & Tesco

We're living in pretty cool times. We've invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising's started to move with the times - Twitter's new TV tie-in represents some serious joined up thinking. I'm a big fan of the clever remarketing Facebook's now offering via its FBX platform (there's some golden potential for Social Commerce in them there hills).

So, when I see dumbo, dumb-ass, dum-dum advertising like the Currys Adwords example below, I just despair:

Currys advert

First, I was served this ad in early June, a massive 82 days until the next bank holiday (thanks for reminding me - guh). Secondly, it's Officejet, folks. Capital O. Like you might find in the sentence: "Oliver worked on the Currys account but now flips burgers for a living." Thirdly, how much is it again? "xxx"? I'm not sure I can stretch to that much. And finally, perhaps worst of all, the link leads to a search results page on the Currys website which doesn't even feature the HP printer in question. Or, in fact, any printer.

Ah well. Balls-ups happen (although it doesn't take a genius to proof-read an ad and set it to expire). But that's


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