If ever proof were needed that Facebook Likes are essentially meaningless, just visit Mitt Romney’s Page and repeatedly hit ‘refresh’. You’ll see what we’ve illustrated in the pic above: his ‘Likes’ are visibly dropping in real time.
We were in Norway recently, speaking at a convention. Now, ordinarily, we might baulk at the idea of travelling over 700 miles for one engagement, but it turned out to be a gem of a trip.
Not only did we meet some wonderful people, we also lined up deals with a number of superstar megabrands. The kind of brands which would take years to get in front of, were you to go through their US or UK offices. But, over there in Scandinavia, there’s a real hunger to try out new things, to meet new people, to get business done – and then, once you’ve achieved success together, to champion their pioneering work with you throughout the company’s global network.