Why You Need To Start Building Up Your Black Friday Sales Channels Now!

 

As we are now officially in Autumn (a.k.a. ‘Fall’ for our US readers), you are probably starting to turn your attention towards this year’s Black Friday and Cyber Monday promotions.

With so much riding on these key sales dates, as well as meeting with your IT team to make sure your site stays up and external courier companies to ensure parcel deliveries, you will be probably also be firming up your advertising budget and deciding on the key messages you want to get across. 

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Seven Reasons Why You Should Outsource Your Refer-a-Friend Scheme

 

WHY YOU SHOULD OUTSOURCE YOUR REFER-A-FRIEND SCHEME

When looking at Refer-a-Friend or ‘RAF’ schemes, potential clients often ask us: ‘Why should we not just build this ourselves?’

Or, where a brand or retailer has already built a simple invite-a-friend scheme in-house, the question is often: ‘Why should we not just add these features to our existing RAF scheme?’

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Black Friday Sales: Getting the most out of the inevitable bargain hunters

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Sales exist for a good reason!

While clearing out last season’s left over stock frees up warehouse and display space and provides cash to reinvest in your business, the main reason you, as a retailer, sacrifice short term margins is in the hope that deep discounts will tempt good customers into your stores to begin a long term and profitable relationship. Of course everyone knows that sales also attract price sensitive bargain hunters with little notion of brand loyalty, but as long as there are enough good customers to compensate for the bad, sales make economic sense.

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The Web Changed. We Changed. So why are Retailers stuck back in 2003?

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Time for a little history lesson.

If you are old enough (Millennials excused here!) to remember the first retail websites in the mid ‘90s, they were pretty boring, basically online versions of print brochures that took ages to download on your dial-up modem. It wasn’t until companies like Amazon, eBay and Pegasus realised the potential to disintermediate traditional retail, that ecommerce was born. But that didn’t bring much interaction beyond ‘people who bought this also bought that’.

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I may spend $32,354.87 on subscribing for stuff this month!

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Well, of course I won’t. Trust me, I don’t earn nearly enough!

But it’s what I calculate it would cost me if I accepted all the subscription offers that landed in my email inbox, Facebook newsfeed and Tweet stream over the past year.

Of course that would mean I would not be just be subscribing to magazines, newspapers, gyms, mobile phones and satellite TV subscriptions, but also for:

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Word of Mouth: So What Happened?

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Remember the good old days, when the Nescafe Gold Blend couple getting together was a big enough story to warrant a front-page splash in The Sun?

That’s when people used to care about marketing (and newspapers, come to think of it). These days, people don’t just install ad-blockers, they download entire browsers devoted to nuking every last atom of marketing from their online lives. Meanwhile, social networks and search engines algorithmically mess everything up for retailers, sheep-dogging their marketing teams into ‘paid media’ pens where it costs a small fortune to utter so much as an audible bleat. Telly’s a no-go thanks to ad-zapping PVRs, on-demand and piracy. Print, sponsorship, stunts – nothing seems to work like it used to. 

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