first direct takes its referral programme to the next level with Buyapowa

first direct

It’s hard to believe that 2019 marks the 30th anniversary of HSBC’s first direct hitting the scene. But, three decades before the challenger banks, fintech disruptors and open-banking of today’s landscape, there it was – changing everything with 24/7/365 always-open phone banking. And first direct has continued to innovate ever since, leading the way with online banking, SMS banking, mobile banking and even next-gen wizzbangery such as voice recognition to help verify customers’ identities.

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First Direct envoie son programme de parrainage dans un autre monde grâce à Buyapowa

first direct

Il est difficile de croire que 2019 marque le 30e anniversaire de First Direct, la banque en ligne du groupe HSBC. En effet trois décennies avant les néo-banques, les perturbateurs de la fintech et l’open-banking du paysage actuel, First Direct était déjà là – et avec des services bancaires totalement innovants comme l’assistance téléphonique ouverte 24/7/365. Depuis, First Direct n’a cessé d’innover, ouvrant la voie aux services bancaires en ligne, par SMS, sur mobiles et même à la nouvelle génération de services bancaires telles que la reconnaissance vocale qui permet de vérifier l’identité des clients.

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Financial Services: why the industry needs to rethink its loyalty strategy

FSloyaltyExpI

The digital age hasn’t been kind to the financial services industry. On the one hand, online banking and self-serve product applications have facilitated enormous growth and resource streamlining. On the other hand, there’s no such thing as loyalty anymore. A quick scan for ‘credit cards’ on Google gives a top search result for a price comparison site. And the second result? Another price comparison site. That’s before Wikipedia’s even defined what a credit card is.

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