This is our third prediction for 2014. For our other predictions, click here.
The internet has always been about competition. I’m the Foursquare Mayor of this kebab shop. Her cute kittens blog just jumped up 1,000 places in the Alexa rankings. You have 934 unread emails in your inbox since the Christmas break (yeah, we know – painfully true). And these things have massively benefitted the bewildering growth of the ‘net.
This is our second prediction for 2014. Keep up to date with the next ones here.
The past few years have seen retailers storm into the world of content, grab it by the baubles and stuff it like a turkey. That’s why Tesco Magazine is now the most read publication in the UK. Bigger than The Daily Mail. Bigger than The Sun. Bigger than The Daily Prophet. Amazing.
This is our first prediction for 2014. Keep up to date with the next ones here.
Dave likes unicycles. Sandra likes Dave. Dave likes Sandra’s new unicycle. Sandra is in a relationship with Dave. Dave quit Facebook.
Sharing things on Facebook is great, but it’s a lot of effort. And that’s a problem for marketing folks. Wouldn’t it be better if Facebook just knew when Dave or Sandra did something, then it could go and tell all their friends about it without either of them having to lift a finger? (All within acceptable, opt-in-and-out-able privacy settings, naturally.) Well, that’s now possible thanks to Facebook’s Custom Open Graph and the arguably-dark-art of “frictionless sharing”.
“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”
Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.
Hey, look! It’s a Friday! That must mean yet another company unveiling its great new social commerce campaign which ISN’T ACTUALLY SOCIAL COMMERCE.
NB: this also happens on other weekdays plus, occasionally, if the agency who’ve been commissioned to come up with this stuff are charging enough, Saturdays and Sundays.