“Every man”, said Paddy Power CEO Patrick Kennedy on a recent call with city analysts, “over the age of 18 on Facebook in the UK is connected to at least one Paddy Power fan.”
Them’s fighting words and, being a) a man, b) in the UK and c) waaaay older than 18 (weep), I thought I’d give it a go. Guess what? I’m connected to three Paddy Power fans. Turns out that hot air wasn’t nearly hot enough.