Why ethical fashion is made for referral marketing

ethical fashion for referrals

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

In 2014, American Apparel founder and CEO, Dov Charney, was ousted over a series of misconduct allegations. Charney has been sued by multiple former employees for sexual harassment and other forms of misconduct. His behavior—and his ongoing legal battle with American Apparel—has been blamed for tarnishing the company’s legacy as a fashion business that emphasized a “Made in the USA” mission. Charney’s oust caused a rapid drop in American Apparel’s stock prices. While American Apparel’s woes have largely been linked to these issues of misconduct, there is another major area in which consumers’ brand expectations are growing: sustainability.

Data shows that modern consumers want to support sustainable companies. According to an international Unilever survey, one third of all consumers prefer


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Yoo-hoo, we're working with boohoo!

Boohoo

Smashing it since 2006, the UK-based fashion firm boohoo is both an ecommerce icon and a multi-billion-pound empire, parenting other hugely-successful brands including Pretty Little Thing and the US phenomenon, Nasty Gal.

So, it goes without saying that Buyapowa are incredibly honoured to be powering their first ever refer-a-friend programme. As of today, millions of boohoo customers can introduce their friends and earn £5 credit to spend at boohoo.com (we’re guessing a lot of that credit’s going to be spent on boohoo’s headline-grabbing new collaboration with the ultimate It girl, Paris Hilton), while their friends will each receive 25% off their first shop. Better still, thanks to Buyapowa’s unique gamification feature, everyone who successfully refers a friend will get the chance to win a holiday worth £1000.

Boohoo

This exciting launch cements Buyapowa's position as the world's leading referral platform for fashion brands and retailers, coming hot on the heels of recent launches for the likes of ASOS, Gap, Zalando and River Island. It's a position we don't take lightly, and that's why - just like boohoo - we never stop creating and delivering products our customers want, need and love.

Stay tuned for updates about


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Everything we know about referral rewards and incentives. (Hint: it's everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world's leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries - from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place? Well, here's everything we know. And, now, you do too!

Rewards

  1. Referral rewards are a thank you to customers who have successfully referred their friends.
  2. They're also something to accelerate that referral in the first place.
  3. Guess what? The first point really isn't important. If the referral was going to happen anyway, a thank you is nice, but it’s ultimately unnecessary. Rewards should be designed to trigger actions that wouldn’t happen on their own.
  4. You’re rewarding referrals, but referring isn’t the action rewards should be designed to trigger. The actual action is sharing with a friend; whether they


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Yoo-hoo, nous travaillons avec Boohoo !

Boohoo

L’entreprise de mode basée au Royaume-Uni boohoo qui connait un franc succès depuis 2006 est à la fois une icône du e-commerce et un empire de plusieurs milliards de livre sterling. Elle a lancé un mouvement et a fait naître la marque Pretty Little Thing, ainsi que le phénomène de mode américain Nasty Gal.

Donc, il va sans dire que Buyapowa est incroyablement honoré d’être en charge de leur tout premier programme de parrainage. À ce jour, des millions de clients de boohoo peuvent introduire leurs amis et gagner un crédit de 5 £ à dépenser sur boohoo.com (nous supposons qu’une grande partie de ce crédit sera consacrée à la nouvelle collaboration de boohoo avec la It girl, Paris Hilton). Leurs amis recevront eux, chacun 25% de réduction sur leur première commande. Mieux encore, grâce à la fonction de gamification unique de Buyapowa, tous ceux qui parraineront avec succès un ami auront la chance de gagner un séjour d’une valeur de 1000 £.

Boohoo

Ce lancement passionnant, après ceux d’ASOS, Gap, Zalando et River Island, consolide la position de Buyapowa en tant que plateforme de parrainage leader mondial pour les marques de mode et les détaillants. C’


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River Island launches Friends with Benefits

River Island's new refer-a-friend programme

It's a big day for us here at Buyapowa, as we push the button on an exciting new refer-a-friend programme for the much-loved fashion retailer, River Island. This follows other high-profile launches for leading fashion brands including Zalando, ASOS, New Look and Gap.

For the past six decades, River Island has proudly maintained its place at the cutting edge of high street fashion, tracking trends in technology just as relentlessly as those in design. And it's that hunger to stay ahead that's led to their adoption of referral marketing - now the most effective form of new customer acquisition for fashion brands, both here in the UK and in the 18 other countries where River Island operate worldwide.

Friends are incentivised to shop

By using Buyapowa's ground-breaking refer-a-friend platform, River Island are now able to equip and inspire their army of customers to get their friends shopping. Everyone who does so will receive £10 off their next order, while those friends will be incentived to take the plunge via a trackable 20% saving against their first shop.

For more information about River Island's trend-setting programme, or to find out how the Buyapowa platform can transform your acquisition strategy, just get in touch.

See Recent Buyapowa


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