Everything we know about referral rewards and incentives. (Hint: it's everything there is to know.)

Everything we know about rewards and incentives

You learn a thing or 39 working at Buyapowa, the world's leading referral marketing platform. And, day in day out, we share what we know with our hundreds of clients across all kinds of industries - from fashion and beauty to telecoms and financial services, and everything in-between.

One of the topics we're asked about most often is how to choose the perfect referral rewards and friend incentives. What are the different options available? Which ones work best in which circumstances? What value should they have? And what are the roles of rewards and incentives in the first place? Well, here's everything we know. And, now, you do too!

Rewards

  1. Referral rewards are a thank you to customers who have successfully referred their friends.
  2. They're also something to accelerate that referral in the first place.
  3. Guess what? The first point really isn't important. If the referral was going to happen anyway, a thank you is nice, but it’s ultimately unnecessary. Rewards should be designed to trigger actions that wouldn’t happen on their own.
  4. You’re rewarding referrals, but referring isn’t the action rewards should be designed to trigger. The actual action is sharing with a friend; whether they


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River Island launches Friends with Benefits

River Island's new refer-a-friend programme

It's a big day for us here at Buyapowa, as we push the button on an exciting new refer-a-friend programme for the much-loved fashion retailer, River Island. This follows other high-profile launches for leading fashion brands including Zalando, ASOS, New Look and Gap.

For the past six decades, River Island has proudly maintained its place at the cutting edge of high street fashion, tracking trends in technology just as relentlessly as those in design. And it's that hunger to stay ahead that's led to their adoption of referral marketing - now the most effective form of new customer acquisition for fashion brands, both here in the UK and in the 18 other countries where River Island operate worldwide.

Friends are incentivised to shop

By using Buyapowa's ground-breaking refer-a-friend platform, River Island are now able to equip and inspire their army of customers to get their friends shopping. Everyone who does so will receive £10 off their next order, while those friends will be incentived to take the plunge via a trackable 20% saving against their first shop.

For more information about River Island's trend-setting programme, or to find out how the Buyapowa platform can transform your acquisition strategy, just get in touch.

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River Island se lance sur le parrainge digital

River Island's new refer-a-friend programme

C’est un grand jour pour Buyapowa, vous avons appuyé sur le bouton de lancement du nouveau programme de parrainage de la célèbre marque fashion River Island. Cela suit le lancement de marques et distributeurs leader sur cette industrie : Zalando, ASOS, New Look et GAP.

Depuis les 60 dernières années, River Island a fièrement maintenu sa position d’innovateur en prêt à porter, chasseur de nouvelles technologies autant que de nouvelles tendances. C’est cette appétence à garder une longueur d’avance qui les a conduits à adopter le parrainage digital - aujourd’hui canal d’acquisition le plus efficace pour l’industrie de la mode - que cela soit au UK ou dans parmi les 18 autres pays dans lesquels ils opèrent à l’international.

Friends are incentivised to shop

En utilisant la plateforme dernière génération Buyapowa, River Island est à présent à même d’équiper son armée de consommateurs passionnés, pour inviter leurs amis à acheter eux aussi. Les ambassadeurs qui paraîneront avec succès remporteront 10£ sur leur prochain achat, quand les filleuls seront incentivés par une offre trackable de 20% de remise sur leur premier achat.

Pour plus d’informations sur le programme River Island, ou en savoir plus sur la façon


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There's nothing niche about referral marketing

Giants like Zalando and Expedia have embraced referral marketing

E-cigarettes were invented back in 2003. The first patent for fidget spinners was granted in the early '90s. People have been drinking almond milk since the 13th century. There's nothing new about these things but, suddenly, they're everywhere.

That's what happens when a niche phenomenon goes mainstream, and it's exactly what's happened with referral marketing in 2017. Once regarded as something only risk-taking, edgy brands like Uber and Airbnb dared to do, it's now the fastest growing form of customer acquisition.

That's why international giants such as Zalando, Europe's biggest online fashion retailer, and Expedia, the world's largest online travel company, have both recently jumped on-board and embraced referral. Like Feelunique, ASOS, Telefónica and hundreds more brands before them, they've teamed up with the leading experts here at Buyapowa to launch programmes designed to get their customers sharing and their friends shopping.

Of course, just like your local Starbucks didn't offer almond milk lattes back in Middle Ages (although I hear their mead frappucinos were divine), none of these brands prioritised referral until their customers began to demand it. According to the Ivy League data-scientists at the Wharton School of Business, 83% of customers want to refer their friends to


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Damart bring referral to the baby boomer generation

Damart

Referral is already the number one channel for customer acquisition in the fashion industry, with the likes of ASOS, Gap, Topman, River Island and New Look leading the way with programmes designed to attract younger shoppers. But now the legendary French brand Damart is setting out to show that it can massively boost acquisitions among more mature customers, too, launching their brand new referral programme, powered by Buyapowa.

It's a wise move: over-60s are now the fastest-growing and biggest-spending group of consumers in the world. Meanwhile, the 'Instagran' phenomenon has seen a massive rise in the use of social media by silver surfers - growing 50% year-on-year while activity among younger users has begun to plateau. These factors combined put Damart's core audience (older, more refined customers with a passion for quality) in an ideal position to share their innovative range of products with friends and neighbours.

Damart will also be using Buyapowa's unique omnichannel referral technology to boost their number of digital customers, helping transition shoppers away from catalogue and mail-order shopping. By combining an attractive £10 referral reward with a strong incentive for friends to shop, they're primed to acquire more and more customers for their online business,


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