fashion brands Archives | Buyapowa's Expert Insight on Referral Marketing

How cosmetics Brands can Jenner-ate more income

Source: Kylie Cosmetics

The past decade has seen a rapid rise in the of selling products online through ecommerce platforms such as Shopify, Magento, Big Commerce, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly venues or stores. Companies who develop and sell their own products have never had more opportunity to bring their products to market. Because of this availability and affordability, the number of brands is inclining the quickest it ever has.

October 9, 2020January 27, 2021 buyapowaweb Leave a comment

January’s guide to the most interesting things happening in the world of advocacy marketing

1. L’Oreal chief digital officer Lubomira Rochet on the future of digital marketing

When you think of cosmetics giant L’Oréal, you’re probably not thinking about advocate marketing. But L’Oréal chief digital officer Lubomira Rochet isn’t like the rest of us. Six years into her role at the company, she’s driving the heritage brand’s transition from makeup brand to a digital beauty giant, via savvy advocate marketing strategies. Example? While Rochet admits bigger influencers are still used by the company for content reach, it’s regular consumers that they’re looking towards more and more for innovative advertising with high engagement rates. On top of that, L’Oréal is investing in AR tech and other strategies that are meant to start a conversation with customers and develop referrals and engagement. The key to it all? Consumer centricity. Technology and social media are constantly transforming, but you won’t know what to invest in until you know your customers. Read the full article.

February 5, 2020May 14, 2020 Epiha Inglis Leave a comment

Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

September 28, 2018April 9, 2019 Peter Cunningham Leave a comment

A quick tour of Space NK’s Refer-a-Friend Programme

When Space NK, the innovative and internationally respected cosmetics retailer, drives new customer acquisition by empowering and enabling its existing customers to refer their friends and family, then surely that merits a closer look?

If you haven’t already seen Space NK’s very successful Refer-a-Friend Progamme, this short two minute video will give you a quick view of how it works.

August 3, 2016May 27, 2020 Robin Bresnark Leave a comment

Space NK: Three is the magic number

When it comes to referrals, one size definitely does not fit all. What works for a supermarket won’t work for a luxury fashion brand. What works for a mobile phone network won’t work for a casual dining chain. And, if there’s one sector which is all about finding the perfect match, it’s premium beauty – where the slightest variation in shade, smell or effect can make a massive difference.

June 16, 2016May 27, 2020 Robin Bresnark Leave a comment

IT’S NOT ME….BUT IT’S SO YOU!

Whenever we chat with our friends and clients in the world of fashion, two topics keep coming up. First, the schism between the see-now-buy-now collections and the more traditional see-now-buy-later model. Secondly the contrasting approach taken by the likes of Zara and Gap (respectively the biggest and third-biggest apparel brands in the world). Zara trickles collections into stores and online throughout each season; Gap dumps their entire lines out in big seasonal avalanches. In the techie world, they’d call that agile vs waterfall. In the world of fashion, they probably call it seduction vs exposé, and they’d probably say it in a very sexy French accent, too (well maybe in a Galician and San Franciscan accent in this particular case).

March 21, 2016May 27, 2020 Robin Bresnark Leave a comment

Source: Kylie Cosmetics

1. L’Oreal chief digital officer Lubomira Rochet on the future of digital marketing

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