Damart bring referral to the baby boomer generation

Damart

Referral is already the number one channel for customer acquisition in the fashion industry, with the likes of ASOS, Gap, Topman, River Island and New Look leading the way with programmes designed to attract younger shoppers. But now the legendary French brand Damart is setting out to show that it can massively boost acquisitions among more mature customers, too, launching their brand new referral programme, powered by Buyapowa.

It's a wise move: over-60s are now the fastest-growing and biggest-spending group of consumers in the world. Meanwhile, the 'Instagran' phenomenon has seen a massive rise in the use of social media by silver surfers - growing 50% year-on-year while activity among younger users has begun to plateau. These factors combined put Damart's core audience (older, more refined customers with a passion for quality) in an ideal position to share their innovative range of products with friends and neighbours.

Damart will also be using Buyapowa's unique omnichannel referral technology to boost their number of digital customers, helping transition shoppers away from catalogue and mail-order shopping. By combining an attractive £10 referral reward with a strong incentive for friends to shop, they're primed to acquire more and more customers for their online business,


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Topman x Buyapowa: we've got male

Topman x Buyapowa

Topman isn't what it used to be. Once a backroom hidden behind the crushed velet blouses your sister used to buy at Topshop, it's become a global pioneer, leading the way in menswear innovation through cutting-edge design, obsessive quality control and collaborations with the likes of Craig Green and J.W.Anderson and Nasir Mazhar.

And Topman's latest collaboration is every bit as on-trend, as they've joined forces with Buyapowa - the team behind ground-breaking referral programmes for ASOS, River Island, New Look, Nelly and PrettyLittleThing - on a refer-a-friend scheme designed to fit all their customers, from fashion-forward tastemakers to streetwear urbanites.

Word of mouth has played a huge part in Topman's success, attracting half a million visitors to its website every week and helping them set up shop in 31 countries worldwide. Now, by working with Buyapowa, they're able to harness that passion and channel it through a platform which has been proven to acquire record numbers of new customers online, on mobile and in-store.

Take a look at Topman's exciting new programme and, if you'd like more information about the fashion's world's favourite referral platform, just get in touch.

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Buyapowa: as seen on ASOS

ASOS

When ASOS was set up in the year 2000, just about everyone said that selling fashion online simply couldn't be done. "Ha!" they sneered, while waiting for their dial-up modems to download 'Who Let the Dogs Out' on Napster.

Well, those people are still probably working off their blushes, while ASOS go from strength to strength as the most-searched fashion retailer on Google, selling over 100,000 branded and own-brand products to 13.4 million active customers across the globe. Including eight men's t-shirts and 30 dresses every single minute.

They've achieved that massive success via relentless innovation. As ASOS put it themselves, "we still take risks to this day. We back new trends, brands, platforms and people we believe in, and always go for them full throttle."

As of today, that exciting mix includes the Buyapowa platform, which ASOS have selected to power referral programmes around the world - starting in Russia. This follows our ground-breaking work with other leading fashion retailers including New Look, River Island, Nelly and PrettyLittleThing.

ASOS Russia

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of fashion, just get in


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Referral marketing: fashion's hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new - which makes them a perfect for Buyapowa’s innovate take on referral marketing.

We’re especially excited that both these celebrated brands will be able to take advantage of the Buyapowa platform’s unique international and omnichannel features, helping them acquire huge numbers of new customers anywhere in the world - be that online, on mobile or even in store.

Watch this space over the coming weeks for further previews of their cutting-edge programmes and, if you’d like to find out more about the referral platform that’s taking over fashion, just get in touch.

New Look and River Island are just two of the many leading fashion brands and retailers that have placed their trust in Buyapowa to power their referral marketing. If you would like to chat about how we can help supercharge referrals for your brand, then get in touch.

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Nelly's refer-a-friend programme in 2 minutes

When Sweden's number one online fashion destination, Nelly, looks to refer-a-friend marketing to accelerate its already stellar growth, then that has to be worth a look?

Enjoy the video!

Nelly with its wide selection of the latest fashion trends and must-haves for the young, fashion-conscious and outgoing attracts a dedicated core of brand fans. And now thanks to the Buyapowa Refer-a-Friend platform, it is now encouraging those fans to convince their friends to give the brand a try.

If you haven't already seen how the Nelly Referral Programme works, then the video walk-through above will give you a quick overview.

Nelly is just one of many leading fashion brands and retailers that have looked to Buyapowa to super-charge their customer acqusition. If you'd like learn how and why then just get in touch.

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