fashion brands Archives | Buyapowa's Expert Insight on Referral Marketing

Why ethical fashion is made for referral marketing

The days when consumers would support brands without knowing anything about them are over. The internet has made it easier than ever to learn about the ethics and practices of companies which consumers support. Companies with track records of ethical missteps or questionable policies can’t hide those blunders anymore. Instead, they bear the brunt of bad social media buzz, which can have a very real impact on their stock prices and overall reputations.

September 28, 2018April 9, 2019 Fiona Martin-Muir Leave a comment

How cosmetics Brands can Jenner-ate more income

A Quick Summary for Your Busy Day: (45 second read)

Cosmetics companies who develop and sell their own products have never had more opportunity to bring their products to market.

The past five years have seen a rapid rise in the availability (and affordability) of selling products online through ecommerce platforms such as Big Commerce, Hybris, Shopify, Magento, and WooCommerce, which has made it easier than ever to launch products to a wide audience without having to invest in costly brick and mortar stores.

September 20, 2018April 9, 2019 Neil Parker Leave a comment

Damart bring referral to the baby boomer generation

Damart

Referral is already the number one channel for customer acquisition in the fashion industry, with the likes of ASOS, Gap, Topman, River Island and New Look leading the way with programmes designed to attract younger shoppers. But now the legendary French brand Damart is setting out to show that it can massively boost acquisitions among more mature customers, too, launching their brand new referral programme, powered by Buyapowa.

August 14, 2017November 7, 2018 Robin Bresnark Leave a comment

Topman x Buyapowa: we’ve got male

Topman x Buyapowa

Topman isn’t what it used to be. Once a backroom hidden behind the crushed velet blouses your sister used to buy at Topshop, it’s become a global pioneer, leading the way in menswear innovation through cutting-edge design, obsessive quality control and collaborations with the likes of Craig Green and J.W.Anderson and Nasir Mazhar.

July 18, 2017November 7, 2018 Robin Bresnark Leave a comment

Lyko’s beautiful new referral scheme

Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko – the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

February 28, 2017November 8, 2018 Robin Bresnark Leave a comment

Referral marketing: fashion’s hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new – which makes them a perfect for Buyapowa’s innovate take on referral marketing.

January 31, 2017November 8, 2018 Robin Bresnark Leave a comment