Buyapowa: as seen on ASOS

ASOS

When ASOS was set up in the year 2000, just about everyone said that selling fashion online simply couldn't be done. "Ha!" they sneered, while waiting for their dial-up modems to download 'Who Let the Dogs Out' on Napster.

Well, those people are still probably working off their blushes, while ASOS go from strength to strength as the most-searched fashion retailer on Google, selling over 100,000 branded and own-brand products to 13.4 million active customers across the globe. Including eight men's t-shirts and 30 dresses every single minute.

They've achieved that massive success via relentless innovation. As ASOS put it themselves, "we still take risks to this day. We back new trends, brands, platforms and people we believe in, and always go for them full throttle."

As of today, that exciting mix includes the Buyapowa platform, which ASOS have selected to power referral programmes around the world - starting in Russia. This follows our ground-breaking work with other leading fashion retailers including New Look, River Island, Nelly and PrettyLittleThing.

ASOS Russia

Stay tuned for more details and, if you'd like to learn more about our platform and the exciting work we're doing in the world of fashion, just get in


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Lyko's beautiful new referral scheme

Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko - the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

Gideon Lask, Founder and CEO of Buyapowa said "Lyko partnered with Buyapowa for their first referral programme because of our extensive experience working with beauty brands and retailers including FeelUnique, Space NK, L'Oréal, Glossybox and Treatwell.

"As well as accessing our state-of-the-art referral marketing technology - which allows customers to refer across email, Facebook Messenger, WhatsApp, SMS or any social network - they wanted to partner with the world’s beauty referral experts. Our client services team will be working closely with everyone at Lyko to ensure that their new


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Referral marketing: fashion's hottest trend for SS17

We’re extremely proud and humbled to announce new partnerships with two of fashion’s best-loved and most recognisable brands: New Look and River Island.

With a combined total of well over 1,000 stores thoughout the UK, Europe and Asia, both brands are famed for their passionate embrace of everything new - which makes them a perfect for Buyapowa’s innovate take on referral marketing.

We’re especially excited that both these celebrated brands will be able to take advantage of the Buyapowa platform’s unique international and omnichannel features, helping them acquire huge numbers of new customers anywhere in the world - be that online, on mobile or even in store.

Watch this space over the coming weeks for further previews of their cutting-edge programmes and, if you’d like to find out more about the referral platform that’s taking over fashion, just get in touch.

New Look and River Island are just two of the many leading fashion brands and retailers that have placed their trust in Buyapowa to power their referral marketing. If you would like to chat about how we can help supercharge referrals for your brand, then get in touch.

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Nelly's refer-a-friend programme in 2 minutes

When Sweden's number one online fashion destination, Nelly, looks to refer-a-friend marketing to accelerate its already stellar growth, then that has to be worth a look?

Enjoy the video!

Nelly with its wide selection of the latest fashion trends and must-haves for the young, fashion-conscious and outgoing attracts a dedicated core of brand fans. And now thanks to the Buyapowa Refer-a-Friend platform, it is now encouraging those fans to convince their friends to give the brand a try.

If you haven't already seen how the Nelly Referral Programme works, then the video walk-through above will give you a quick overview.

Nelly is just one of many leading fashion brands and retailers that have looked to Buyapowa to super-charge their customer acqusition. If you'd like learn how and why then just get in touch.

See Recent Buyapowa Client Activity:


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Joe Browns new referral scheme

Joe Browns, the quirky Leeds based feel-good lifestyle brand present in over 250 stores worldwide, has partnered with Buyapowa to empower and enable all its customers to recommend the brand they love to friends and family.

As a brand that is passionate about creating wonderfully unique ranges of clothing that people simply love to wear day in day out, Joe Browns takes influences from all over the world to offer something that stands apart from other high street or shopping mall fashion options. They do this by combining bold colours, bright patterns, fabulous silhouettes and high quality, distinctive 3D detailing with authentic little touches and fine details to give customers clothes that help express their individuality.

Because of the uniqueness of the Joe Browns range, it attracts many loyal and passionate brand fans that provide an ideal reservoir to turn positive word-of-mouth into sales. And from today, thanks to Buyapowa's Refer-a-Friend platform, all of those brand fans can offer friends and family a £5 incentive to try the brand for the first time. And for each new customer referred, the referrer also gets £5 store credit against their next purchase.

Gideon Lask, Founder and CEO of Buyapowa said "Frankly for


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