Sorry, Hubspot. Social media is NOTHING like sex.

Social Media Is Nothing Like Sex

I just stumbled upon an old blog post from the fine ladies and gentlemen at Hubspot, trying to convince me that Social Media Is A Lot Like Sex.

It’s not. And here’s 10 reasons why…

Social media is all about doing it in public.

57% of marketers have acquired customers via blogging. Fewer than 52% of them have acquired customers via sex. Possibly significantly fewer.

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Big hand for a pioneering brand: BrewDog Beers

MashTag Beer

We spend a fair bit of our time talking about what’s NOT social commerce. Using a reviews plug-in for your ecommerce store? Not social commerce. Linking to your seasonal sale via Twitter? Not social commerce. Posting pictures of your products on Pinterest? Not social commerce (and also really hard to say). So, what makes us such experts in what’s not social commerce? Spending all day every day helping brands sell things in social: your actual, proper, bona fide social commerce. That’s what.

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Microsoft utter the unspeakable truth about Facebook likes

The Unspeakable Truth Of Facebook Likes

We’ve been saying it for a long time. Our clients have privately admitted to us that they feel the same way. But, finally, Philippa Snare, Microsoft UK’s chief marketing officer, has publicly said what everyone secretly thinks about brands who hoard Facebook Likes in the same way that old people on that cable show hoard junk and filth and slimy stuff that makes you go: ‘Groooooo!”

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Competitions don’t work. This week: Xbox

This Xbox Competition Won't Work

via Xbox UK

Last week, we told you how competitions had absolutely stopped working, and how they’re often massively counter-productive.

This week, we thought we’d illustrate the point by looking at a current comp from Xbox UK. Now, we’re absolutely not here to criticise Microsoft or the UK Xbox social media team, who do a wonderful job for a fantastic product (we’re massive fans). We’re just wondering how well this is going to work for them.

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