Sorry, Hubspot. Social media is NOTHING like sex.

Social Media Is Nothing Like Sex

I just stumbled upon an old blog post from the fine ladies and gentlemen at Hubspot, trying to convince me that Social Media Is A Lot Like Sex.

It’s not. And here’s 10 reasons why…

Social media is all about doing it in public.

57% of marketers have acquired customers via blogging. Fewer than 52% of them have acquired customers via sex. Possibly significantly fewer.

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How to offer discounts without trashing your brand

How to use discounts without trashing your brand

“The only statistics you can trust are those you falsified yourself,” said William Churchill and, given that he reputedly drank 42,000 bottles of Pol Roget champagne in his lifetime, you’d hope there’s some truth in that. Here’s a little nugget of purest nonsense we stumbled upon recently, based on research carried out by The Logic Group and Ipsos MORI.

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Turf war! Retail VS Publishing.

Turf war! Retail v publishing

The French word for shop is ‘magasin’. We reckon they’re onto something, the French (beyond the nice art and the poodles and stuff), because magazines and retail go together like snails and garlic butter.

Except it’s the wrong way round. Instead of publishers exerting their incredible influence and ready-made audiences to do something magical with retail, they’ve let the shopkeepers jump them gun on them and launch their own magazines.

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Turn on your Facebook (*shocking stats inside*)

Shocking Facebook Stats

Some amazing stats from the Mediabistro AllFacebook Marketing Conference this morning, where Vincent Sider, VP of Social Media for the BBC’s commercial arm, BBC Worldwide, bemoaned the impact of Facebook’s new EdgeRank algorithms. For anyone who’s not run into this problem, Facebook recently tweaked its backend settings to prevent so much corporate content from reaching Fans’ News Feeds. As a consequence, some brands’ posts are now reportedly seen by as few as 6% of their Fans. Yep, just six percent. Pretty hard to get return on that investment.

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Two thirds of bosses think their marketing team “continuously fail”

Two thirds of bosses think their marketing team

Do you work in marketing? Well, sorry to break the bad news, but chances are your CEO thinks you’re a waste of space and only keeps you around out of a sense of “tradition”. That somewhat brutal insight comes from research recently published by the Fournaise Group, and it doesn’t end there.  Other hard to swallow home truths state that:

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