Should You Have to Pay Facebook to Speak to Your Fans? (Part 1)

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The first part of this blog article considers the value of Customer to Customer communications in light of the changes to Facebook’s algorithm…

Paying to Speak to Your Own Fans? (Part 1)

The recent publicity surrounding Facebook’s policy decision to further reduce the number of brand posts that can appear in a member’s newsfeed has cast further doubt on the value of a simple ‘like’ on Facebook.

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