It's not just the athletes in Sochi who are suffering a chilly time of it; worldwide retail's undergoing a serious cold snap following icy sales and frosty forecasts. So, what are you going to do to survive what's set to be a pretty brutal Q1?
Well, as the St. Bernard dogs of retail, we've pulled together seven easy-to-implement tips and strategies to keep the wolves from your door and the icicles off your nose. All of these activities can be implemented within weeks, not months, and if you follow our advice we'll guarantee you a positive outcome.
There. That's better already, isn't it?
1. Experiment, experiment, experiment
Same-old-same-old just doesn't cut it anymore. Just look at the retailers who had a bad Christmas this year - they all relied on tedious old tactics like generic across-the-board discounting thinking that what worked in the past would work in the present. The ones who thrived (John Lewis, Next, Ted Baker, Ryman) were the ones who didn't even discount at all but, instead, tried new, engaging tactics to capture the public's imagination. The trick is not to spend months and months over-thinking your experimetns but just to start doing and learning_. _As Dell's