O2 embraces crowdsourcing

Imagine going into a store and telling them which product YOU want to see go on sale. First, you’d be much more likely to shop and, secondly, you’d be taking that tired old adage about the customer always being right and bringing it brilliantly to life.

Did someone say ‘reinventing retail’?

Now, obviously, that kind of customer-first approach doesn’t work one-to-one, but when you harness the power of the crowd and let all your customers vote for their preferred deal, it becomes something very exciting indeed. And that’s exactly what Telefonica's O2 just have started doing with their ‘Like it to lower it’ flash-sales, powered by Buyapowa. Every month, customers will be given the chance to vote from among a selection of accessories, phones and tablets (this month, it’s a great range of speakers), and the product which gets the most votes will feature in a limited-time flash-sale online, instore and by phone.

Best of all, O2 are using our award-winning refer-a-friend technology to equip and incentivise customers to share with their friends, rallying the troops to ensure that their preferred product wins the vote. It’s a really clever and highly cost-effective way of


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Exclusive: Black Friday plans from some of the world's biggest brands

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Last year's Black Friday took everyone by surprise. Not only did retail records get smashed faster than a discounted coffee maker being beach-balled around a store by MANIAC SHOPPERS, those retailers who didn't get their plans in place repented the error of their ways by planning a long and fruitful retirement begging for change in the nearest gutter.

No one's going to make that mistake again this year. But, this time, it's not about what you offer customers (uh... discounts, obviously - that's kinda the point), it's about how you're going to make your Black Friday / Cyber Monday event stand out among a million identical campaigns from your rivals. (Hint: that's hulking great banner saying '50% OFF' probably ain't gonna cut it when the shop down the road is already getting some make up that scream '75% OFF', and the big box store across town is seriously contemplating 'ALL THE MONIES OFF!'.)

"When everyone advertises the same message the same way, we're all going to get seriously jaded seriously quickly."

It's kind of a no-brainer that, when everyone advertises the same message the same way, we're all going to get seriously jaded seriously quickly. So the smart money's on


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Is LinkedIn about to become the Amazon for business?

LinkedIn world First

Since its launch 10 years ago, LinkedIn has become the world's leading social network for business and recruitment. More recently, it's evolved into a powerhouse content publisher, hosting bespoke content from the likes of Barack Obama and Richard Branson.

But, as of next week, LinkedIn is set to become a fully-fledged sales channel.

Facebook's Mark Zuckerberg predicted that social commerce - selling things through social networks - was about "to blow up". Now buyapowa, the people who have helped B2C brands like Sony, Pepsi and Robbie Williams run social commerce channels in Facebook, are about to take the phenomenon to the B2B market, unlocking the massive potential of LinkedIn by powering the site's first ever social commerce campaign for Clarion Events - the UK's largest independent events organiser.

Clarion Events, will be offering professionals in the gaming industry the chance to buy tickets to the GiGse and Social Casino Summit events in San Francisco next month. Customers will be able to flex the power of their LinkedIn networks and the site's uniquely active groups to invite other professionals to join them in buying tickets - and the more people who buy, the better the price will become for everyone.

The


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