Golden global: L'Occitane's referral programme rolls out internationally

L'Occitane's referral programme

Hot on the heels of their recent UK launch, L’Occitane are taking their refer-a-friend programme into five more countries across four continents. As the programme rolls out over the coming weeks, customers in France, Germany, the United States, Brazil and Japan will be equipped and incentivised to introduce their friends to the world-famous luxury beauty brand, earning rewards every time one of them shops.

The expansion reaffirms L’Occitane’s commitment to referral marketing - now the leading channel for acquisition - and to leveraging the passion of their existing customers in order to win over new ones. It’s also a tremendous vote of confidence in the Buyapowa platform, which powers the brand’s referral programme, and in the expert team behind it.

With over six years experience staging hundreds of referral programmes around the world, Buyapowa have been able to offer invaluable advice and guidance on referral within the beauty sector - garnered from working with brands including Feelunique, L’Oréal and A.S. Watson’s The Perfume Shop. Buyapowa’s experts have also been able to provide invaluable insight on the very different habits, trends and drivers influencing customers and their friends in each of these


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GDPR: how to save 20m Euros

GDPR

Referral marketing has overtaken digital advertising and social to become the fastest-growing and most effective channel for customer acquisition. But a new piece of European data protection legislation is set to expose brands which operate old-fashioned referral programmes to eye-watering fines.

It’s called the General Data Protection Regulation (GDPR) and, as you hopefully know, it’s something you need to take very seriously.

Get things wrong and you could be liable for fines of up to €20m (or 4% of your global annual turnover - whichever is greater). Get things right and you could earn millions in incremental sales, increased basket sizes and greater lifetime value.

We’ve produced the mini-guide below to make you aware of how the EU GDPR applies to referral marketing, and how you can quickly migrate your referral programme to a platform that’s 100% GDPR-compliant.

Download as PDF (0.5 MB)

We still have migration slots available but, with the EU GDPR coming into effect early next year, time is running out quickly - so get in touch ASAP to make sure you don’t miss out.

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