To understand why telecoms marketers have turned towards referral or member-get-member programmes, we first need to look at the daunting challenges they face.
On the one hand, the demand for mobile, fixed line and broadband services never ceases to stop growing. Users now just expect the highest-possible quality streaming to their fixed and mobile devices, with all the huge capex requirements in fibre networks, 5G etc. that necessitates.
You’ve heard of the boiling frog theory, right? Put a frog in boiling water and it’ll jump right out. But put it in cold water, then slowly bring that water to boil, and Mr. Frog will happily sit there until he’s cooked to death.
It’s completely wrong, of course. Put a frog anywhere and it’ll jump out – that’s just what frogs do – but, as a metaphor, the boiling frog theory’s pretty helpful. Because, as people, we act like boiling frogs all the time: unaware that the circumstances surrounding us are getting more urgent, but failing to do anything about it until it’s too late.
1. Why now is the perfect time to reassess your company’s employee engagement
A global pandemic might not sound like the best time for much, let alone assessing your company’s employee engagement. But here’s the thing — understanding what is and isn’t working for your employees is important, and assessing during a time of crisis can actually spur employees to be brutally honest with you. A recent study from Leadership IQ found that fewer than a quarter of employees currently feel they have high resilience, and high resilience employees were 310% more likely to report loving their jobs than employees with low resilience. And as you well know, teams with high resilience pays off big time through things like decreased turnover, increased productivity, greater efficiency, and even improved creativity and customer retention. So it’s crucial to identify teams that are struggling and address the problem directly before it gets worse. Now, in the midst of a global pandemic, is when employees need true leadership, and you can’t figure out what employees need if you’re not communicating with them. And sure, there’s a good chance scores will be lower than before, but current data will also undoubtedly be more truthful and help employees more. And, in the end, investing time and energy in your employees is also investing time and energy in the future of your company. Learn more.