This is how you maximize the benefits of your referral program

This is how you maximize the benefits of your referral program

When people think of advocate and referral marketing, more often than not they think it boils down to the economics – an influencer offers an incentive to someone they might influence and, when that person transacts, they receive a reward. But, as we’ve discussed in our three-part series on the psychology of referral, and again in our most recent webinar, there’s more going on with advocate and referral marketing than a simple exchange of incentives and rewards.

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