Our latest guide to the most interesting things happening in the world of advocacy marketing

1. The top 12 most reliable marketing channels for entrepreneurs

Keeping existing customers happy while gaining new ones is key to any business’s success. And the best way to do that is to connect with your target audience–those customers that won’t just buy your product, but might also spread the word to their friends. But, how do you figure out the best channel to reach them? While it naturally depends on your consumers and your product, we also might have some ideas. For example, creating personal connections with consumers is key, and referral marketing is the best at that. What separates you from the competition isn’t just your product, but the feeling you leave your customers with. Referral marketing allows you to leverage your happy customers’ trust to elevate their experience. Another top marketing channel? Word-of-mouth. We’ve said it before and we’ll say it again: there’s no better marketing channel than a happy customer, and one happy target customer can lead to many more. Interested? Check out 10 more top marketing channels that might just help you find your target audience.

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12 Shopify Apps That Will Skyrocket Your E-Commerce Sales

There’s good news for e-commerce retailers looking to make a big splash in the marketplace: a report by Forrester predicts US online sales will reach $500 billion by 2020 (having grown five-fold since 2006).

But a healthy marketplace with eager consumers also brings more competition for e-commerce retailers looking to make more sales. Nailing down your product offerings and building a memorable brand are only the first steps in standing out in a crowded marketplace.

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How to Take Your E-commerce Business From $10 to $100 Million

The e-commerce industry has grown into a behemoth in recent years, and it just keeps expanding, thanks to growing consumer trust and the improvements in technology around mobile, shopping, and even logistics and shipping. In fact, according to eMarketer, e-commerce is the only trillion-dollar market that is projected to grow by double digits for the foreseeable future, following a track that started in 2010.

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How to Take Your E-commerce Business from $0 to $1 Million

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Based on the way that e-commerce has grown, it’s safe to say that consumers love the convenience of being able to shop online.

In 2015, online shopping accounted for more than one third of the growth of retail sales, totaling just over $341 billion for the year, according to reports from the U.S. Department of Commerce. That totals a 14.6% increase over 2014 – and the growth isn’t just a recent trend.

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Exclusive infographic: get your social audience shopping

Exclusive infographic: get your social audience shopping

Lots of people ask us to lay out the future of e-commerce in one sentence. They want us to explain how they can exchange their social currency for real ROI, but they don’t want us to take any longer than 15 seconds. They’re desperate to learn about how everything is changing and how they can stay one step ahead, but they’re really bursting for the loo.

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