Trust Based Relationship Selling for the Digital Age

Trust is one of the most important factors in maintaining a successful relationship with your customers. It can boost sales, give your company an edge over the competition, but above all – it is the driving force behind brand loyalty.

The problem is, brand-customer trust cannot be established with the press of a button. With all the spam and phishing scams floating around, how do you let your audience know they can feel secure and comfortable doing business with you?

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Carrefour: winner is served

Carrefour is on a mission. Within the next three years, the world’s second largest retail group wants to change the way it does business: rationalising its campuses, exploring new partnerships and reducing costs. It wants to change the way we eat: au revoir to planet-killing crap; bonjour to healthy, sustainable nourishment. And it wants to change the way we shop – a process that’s already underway in the group’s homeland, France, with the integration of all its services under one digital roof: Carrefour.fr.

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How Nine 7-Figure E-commerce Companies Scaled Their Customer Acquisition Channels

When you’re scaling your customer acquisition channels in order to grow your business, it can be tough to know which platform will bring your site traffic that converts.

Sure, you have killer content and you study your site analytics – you know exactly which channel is bringing in the money. But you can always test channels faster, be more flexible, and leverage existing customer data for more insight into your next audience.

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9 Reasons Why Great e-Commerce Referral Programs Succeed

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A well-run e-commerce referral marketing program will almost certainly deliver on its promises: low-cost customer acquisition, and the most efficient method to attract new customers.  At Buyapowa we take time to educate our customers and prospects on the nuanced elements of a successful referral marketing program.   During the launch of a program, we help our customers understand some of the most basic and fundamental tenets of a good referral program.  The first six of these are:

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Exclusive infographic: get your social audience shopping

Exclusive infographic: get your social audience shopping

Lots of people ask us to lay out the future of e-commerce in one sentence. They want us to explain how they can exchange their social currency for real ROI, but they don’t want us to take any longer than 15 seconds. They’re desperate to learn about how everything is changing and how they can stay one step ahead, but they’re really bursting for the loo.

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