We're delighted to announce that PrettyLittleThing.com's hugely popular referral programme, powered by Buyapowa, has been named as a finalist in this year's Drapers Awards.
Celebrating the best of the best in fashion retailing, the Drapers Awards are the most highly-respected industry awards, and we're especially honoured to be nominated in one of the most hotly-contested categories - Best Innovation in Fashion Retail - recognising that our unique twist on referral marketing is breaking new ground.
When you're selling a passion product like fashion, it makes perfect sense to try and harness all the excitement and social buzz around your brand and turn that into actual sales. Particularly when your customers are fashion-forward females aged 12 to 25 years old: perhaps the most socially savvy and connected customer generation of all time.
But, having carefully developed a distinct colourful and edgy brand personality, PrettyLittleThing.com couldn't just serve up a staid cookie-cutter referral scheme. And that's why they came to Buyapowa, taking advantage of the unrivalled depth of experience within our team, and our cutting-edge white label platform with its unique advanced sharing, smart-rewarding and gamification tools.
We'll be honest: it was brave of PrettyLittleThing to apply technology and innovation