Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now – with a bang – in Norway.
We’re delighted to announce that PrettyLittleThing.com’s hugely popular referral programme, powered by Buyapowa, has been named as a finalist in this year’s Drapers Awards.
Celebrating the best of the best in fashion retailing, the Drapers Awards are the most highly-respected industry awards, and we’re especially honoured to be nominated in one of the most hotly-contested categories – Best Innovation in Fashion Retail – recognising that our unique twist on referral marketing is breaking new ground.
