Now powering referral marketing across Norway

Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now - with a bang - in Norway.

So, it’s no surprise that, hot on the heels of FMCG brand Zentio and the leading fashion retailer Nelly, our latest client win is a Norwegian one - the digital grocer (and Norway's fastest growing entrepreneurial company), marked.no.

Having worked with the likes of Ocado and Tesco, our team have unrivalled experience in the grocery sector, and we’re excited to see what we can achieve with a grocer that’s so innovative it's already delivering directly to people’s parked cars. It's certainly making great use of one of Buyapowa’s most innovative features - our referral leaderboard - meaning that the marked.no customer who gets the most friends shopping will get to enjoy dinner with world champion master chef, Geir Skeie.

Marked.no joins the ever-growing list of leading brands and retailers in the Nordics and across the globe that have placed their trust in


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It's the final(ist) countdown

We're delighted to announce that PrettyLittleThing.com's hugely popular referral programme, powered by Buyapowa, has been named as a finalist in this year's Drapers Awards.

Celebrating the best of the best in fashion retailing, the Drapers Awards are the most highly-respected industry awards, and we're especially honoured to be nominated in one of the most hotly-contested categories - Best Innovation in Fashion Retail - recognising that our unique twist on referral marketing is breaking new ground.

When you're selling a passion product like fashion, it makes perfect sense to try and harness all the excitement and social buzz around your brand and turn that into actual sales. Particularly when your customers are fashion-forward females aged 12 to 25 years old: perhaps the most socially savvy and connected customer generation of all time.

But, having carefully developed a distinct colourful and edgy brand personality, PrettyLittleThing.com couldn't just serve up a staid cookie-cutter referral scheme. And that's why they came to Buyapowa, taking advantage of the unrivalled depth of experience within our team, and our cutting-edge white label platform with its unique advanced sharing, smart-rewarding and gamification tools.

We'll be honest: it was brave of PrettyLittleThing to apply technology and innovation


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