Disintermediate! Disintermediate! How startups might exterminate agencies

Disintermediate! Disintermediate!

Two utterly fascinating articles from Giselle Abramovich recently on Digiday, the self-styled “Authority on Digital Media, Marketing and Advertising” (it really is, mind you – it’s excellent). The first highlights how brands are cosying up to startups, directly approaching innovators to develop and float new ideas and platforms. Of course, that used to be the role of agencies, who would then sub-lease these fresh new goodies to their clients.

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