An army of lovers: the surprising new stars of influencer marketing

influencer army

Once a function of PR, but now very much embedded within everyone’s marketing strategies, influencer marketing is the biggest game in town. But, in the light of recent reports highlighting the untrustworthiness of many influencers, is it time to think again?

We explore the past, present and future of influencer marketing, and take a look at the technology that’s helping marketers engage millions of genuine voices with genuine influence, delivering genuine results.


The internet was supposed to save us from marketing bunkum. Gone were the days of super-expensive creative, plastered over billboards and magazines and televisions with nebulous impact. This was a new dawn, where everything was measurable, where scale kept prices down and where campaigns could be tweaked or switched in a heartbeat.

Then the internet broke.
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The Ultimate List of Email Marketing Resources for 2018

rewardstream - The Ultimate List of Email Marketing Resources

While it’s tempting to shell out money for ads designed to put your content in front of potential new customers, there’s one money-maker you already have at your disposal: your email list. If done right, you can inform, delight, and drive your customers right to that “buy” button – and they’ll never once accuse you of cluttering up their inbox. Even more important for your business? Enticing brand-new audience members – and potential customers – to join your email list, so your online empire keeps growing.

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How Nine 7-Figure E-commerce Companies Scaled Their Customer Acquisition Channels

When you’re scaling your customer acquisition channels in order to grow your business, it can be tough to know which platform will bring your site traffic that converts.

Sure, you have killer content and you study your site analytics – you know exactly which channel is bringing in the money. But you can always test channels faster, be more flexible, and leverage existing customer data for more insight into your next audience.

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12 Shopify Apps That Will Skyrocket Your E-Commerce Sales

There’s good news for e-commerce retailers looking to make a big splash in the marketplace: a report by Forrester predicts US online sales will reach $500 billion by 2020 (having grown five-fold since 2006).

But a healthy marketplace with eager consumers also brings more competition for e-commerce retailers looking to make more sales. Nailing down your product offerings and building a memorable brand are only the first steps in standing out in a crowded marketplace.

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Why is referral marketing so cost effective?

Why Referral Marketing is so Cost Effective for Online Retailers

We have spent a lot of time on this blog talking about how referral marketing is the most cost-effective means for online retailers to win over new customers. In our experience, marketers tend to agree. For instance, Demand Metric’s 2016 referral marketing survey shows that 88% of respondents listed “acquiring new customers” as a core benefit of their referral marketing programs.

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Refer-a-friend programs drive loyalty

It’s not uncommon for referral programs to be lumped into the same category as more traditional customer loyalty. In fact, these two types of programs do belong to the same category: both are rewards programs. However, there are also fundamental differences between referral programs and traditional loyalty programs. For instance, while loyalty programs are designed to reward customers who make frequent purchases (and are therefore focused primarily on customer retention), referral programs seek to leverage existing customers to bring new customers into the fold.

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