The Power of Referral Marketing in Gaming

If you didn't see our article in eGamingreview's Digital Marketing, where our CEO Gideon Lask explains why referral marketing is a perfect fit for egaming companies seeking alternative acquisition channels, here it is:

The Power of Referral Marketing

Some industries are all about brand aura. Try buying a shoe-fetishist a pair of Caterpillar workboots for their birthday and persuading her that, hey - they both go on your feet, so they’re just as good as Monolos. Gaming isn’t one of those industries.

Some industries are all about habit and loyalty. Try getting a Mac user to switch over to a Windows PC, or - let’s be honest - anyone to start searching with Bing. Gaming isn’t one of those industries either. Gaming - especially eGaming - is all about acquisition. When you face a continually high churn of customers, and when it’s notoriously difficult to differentiate your offering from that of dozens of close competitors, acquisition is everything.

So, what’s in the standard playbook when it comes to acquisition? Display, SEO, SEM, affiliate, maybe even a bit of social where the rules and regulations permit - basically, anything you can turn on that helps


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